Assistant Store Manager - Georgetown, Georgetown TX

Tecovas is passionate about offering an incredible customer experience for first‑time boot buyers and western enthusiasts alike. We are looking for a talented Full‑Time Assistant Store Manager who will contribute to a profitable, customer‑centric environment by developing the team and managing all store operations.

• Cultivates an environment of genuine customer connection
• Demonstrates extraordinary service and acts as a brand ambassador reflecting the company values
• Facilitates an energized pace, positive service environment and team development
• Delivers high‑quality product services with attention to detail—branding, debossing, boot stretching, brim shaping, and boot shines—to ensure a premium customer experience
• Understands an OMNI channel business, implements processes, and utilizes tools to better service the customer

• Supports the Store Manager in recruiting, hiring, and retaining top talent
• Supports the Store Manager in creating and maintaining a succession strategy
• Fosters a culture of strong communication and teamwork to balance operational, visual, and customer priorities
• Provides real‑time feedback, coaching, and training to team members, escalating issues as needed to the Store Manager

• Delivers world‑class in‑person training (in conjunction with e‑learning) to all new team members
• Ensures timely completion of new‑hire training paths
• Meets regularly with the Tecovas HQ Retail Training team or field leaders to check in on team progress
• Suggests improvements or new programs related to retail training
• Ensures compliance of all training activities with established policies and best practices
• Works closely with store leadership to prepare, plan, schedule, and execute new‑hire training
• Facilitates and organises ongoing training in store locations, including new products and services
• Attends regular training meetings to ensure understanding of necessary information

• Plans, presets, and executes visual directives on time
• Submits store photos as requested and completes feedback given by HQ
• Participates in visual training calls with HQ partners to support new product launches
• Partners with store leadership to ensure VM standards are upheld and replenishment tasks are completed
• Supports store presentation through sell‑through and markdown cycles
• Maintains in‑store marketing elements and accurate presentation of store collateral
• Works with the store manager to align the schedule with visual set times for product launches
• Partners with store leaders for new‑hire visual training
• Oversees sales floor and windows to ensure proper lighting placement, store cleanliness, and maintenance of displays and props

• Upholds and ensures compliance with shipments, transfers and restock standards
• Adheres to and develops awareness around internal and external loss‑prevention procedures
• Sets clear objectives and expectations to drive a consistent store experience and excellent operational and visual standards
• Encourages and demonstrates adaptability, positively effecting change and enabling the team to successfully execute a shared vision

• 3+ years of Retail Management experience
• Exceptional leadership, selling, and customer service skills
• Strong merchant skills and a history of delivering financial results
• Proven record of hiring and developing great talent
• Experience in coaching, counseling, and conflict resolution
• Independent, proactive, results‑driven work ethic
• Utmost character, honesty, and transparency

• High school diploma required (college degree preferred)
• Must be at least 18 years of age or older
• Continually able to stand, walk, and reach overhead; bend, squat, and kneel as needed while organizing and stocking inventory
• Ability to deliver excellent customer service while implementing loss‑prevention practices
• Able to lift up to 30 lbs regularly and perform store maintenance tasks
• Must be able to reliably commute to and from the work location
• Must be available to work 40 hours per week—including weekends (Friday, Saturday, Sunday), evenings, and holidays as needed

• Competitive salary
• Insurance plans covering 79‑90% of health premium for employees and 100% for dental and vision of family/dependents
• Free boots
• Generous employee discounts

We are an Equal Opportunity Employer and we encourage all qualified individuals to apply. Information collected during the application process is subject to our privacy policy.