Director of Commercial Strategy

Location: Braselton

About UsWithin the sweeping panorama of the north Georgia foothills, Chateau Elan began with the planting of the vineyards in 1981. From these lush vines has grown a 3,500 acre conference and leisure destination. We welcome your interest in applying for a position with Chateau Élan Winery & Resort. For many years, we have served our guests with the highest level of products and service in luxury resorts.

We owe our growth and success to our associates who have served our guests with dedication and pride. The key to our continued growth is found in satisfying and exceeding our guests’ expectations. We look for people with personality, energy, enthusiasm and commitment. We nurture and train our associates throughout their tenure here. They, in turn, provide the highest level of guest service making Chateau Élan the special place it is today.

Perks include but are not limited to discount hotel stays, discount spa services, discount golf, discount food and beverage, discount retail as well as access to the You Decide discount program. You Decide offerings include negotiated pricing arrangements for vacation destinations, hotels, vacation planning, rental cars, movie tickets/rentals, consumer electronics, consumer goods and services, personal services and even discounts on cell phones and plans.

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!

We value U.S. military experience and invite all qualified military candidates to apply.

Overview The Director of Commercial Strategy serves as the senior commercial leader for Château Élan Winery & Resort and Hampton Inn Braselton, responsible for developing and executing integrated strategies that maximize total resort profitability, market share, and long-term asset value.

This executive leadership role oversees the integrated commercial functions of Sales, Marketing, Catering & Conference Services, Public Relations, and Business Development, while partnering closely with Revenue Management and Distribution to align pricing strategy, channel optimization, and demand generation initiatives. The role is accountable for driving enterprise-wide revenue performance across guestrooms, group sales, meetings and events, catering, winery programming, golf, spa, food and beverage outlets, memberships, and all ancillary resort revenue streams.

As a key member of the Executive Committee, the Director of Commercial Strategy partners with the General Manager, ownership, corporate leadership, and operational leaders to develop data-driven strategies that strengthen market positioning, optimize business mix, and deliver sustained financial performance.

The ideal candidate is a visionary commercial executive with demonstrated success leading luxury resort, destination, or complex hospitality assets. This individual combines strategic insight, analytical rigor, and inspirational leadership to build high-performing commercial cultures and drive sustainable revenue growth.

Essential Duties and Responsibilities Lead the development and execution of the integrated commercial strategy for Château Élan Winery & Resort and Hampton Inn Braselton, encompassing Sales, Marketing, Catering & Conference Services, Public Relations, and Business Development.

Partner closely with Revenue Management and Distribution leaders to ensure alignment of pricing strategy, inventory controls, channel optimization, and demand generation initiatives in support of enterprise revenue goals.

Drive total resort revenue performance across guestrooms, group sales, meetings and events, catering, winery experiences, golf, spa, food and beverage outlets, memberships, and ancillary revenue streams.

Direct all sales and catering strategy, including segmentation, account development, solicitation strategy, contract negotiation oversight, and achievement of group and catering revenue…