Director Of Sales and Marketing

About Us

Within the sweeping panorama of the north Georgia foothills, Chateau Elan began with the planting of the vineyards in 1981. From these lush vines has grown a 3,500 acre conference and leisure destination. We welcome your interest in applying for a position with Chateau Élan Winery & Resort. For many years, we have served our guests with the highest level of products and service in luxury resorts.

We owe our growth and success to our associates who have served our guests with dedication and pride. The key to our continued growth is found in satisfying and exceeding our guests’ expectations. We look for people with personality, energy, enthusiasm and commitment. We nurture and train our associates throughout their tenure here. They, in turn, provide the highest level of guest service making Chateau Élan the special place it is today.

Perks include but are not limited to discount hotel stays, discount spa services, discount golf, discount food and beverage, discount retail as well as access to the You Decide discount program. You Decide offerings include negotiated pricing arrangements for vacation destinations, hotels, vacation planning, rental cars, movie tickets/rentals, consumer electronics, consumer goods and services, personal services and even discounts on cell phones and plans.

Don’t meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!

We value U.S. military experience and invite all qualified military candidates to apply.

Overview

The Director of Sales & Marketing is a dynamic, strategic, and results-oriented leader responsible for driving revenue growth, market share, and brand positioning for Château Élan Winery & Resort and Hampton Inn Braselton. This dual-property leadership role oversees all sales, catering, conference services, marketing, and revenue-driving initiatives while ensuring alignment with each property’s unique brand identity, positioning, and business objectives.

The DOSM will lead all commercial strategy efforts focused on maximizing total hotel profitability through strategic business development, revenue optimization, and market leadership. This role is accountable for achieving and exceeding goals related to rooms, catering, banquet, and all resort ancillary revenue streams, while ensuring strong market penetration and long-term customer relationships.

The ideal candidate is a proven hospitality sales leader with luxury resort and group experience who can balance high-level strategic thinking with hands‑on leadership, team development, and aggressive revenue generation.

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel.

• Recruit, interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.

• Ensure training programs are conducted regularly and HEI standards of performance are met. Give guidance and counsel staff toward improvement.

• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, lead management system, group booking pace report, star reports and sales meeting minutes.

• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.

• Develop and conduct persuasive verbal sales presentations to prospective clients.

• Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.

• Organize and/or…