Marketing Automation Professional

Braselton

Vollzeit

Gestern ausgeschrieben

Unsere weltweit anerkannten Elektrowerkzeuge werden von unseren 4.500 Mitarbeitenden aus über 100 Ländern mit grünem Herzblut entwickelt, produziert und verkauft.

Professionelle Anwender:innen auf der ganzen Welt vertrauen auf unsere Marken Metabo, HiKOKI und Carat in der KOKI Group.

Dies unterstreichen auch unsere über 50 nachhaltigen Akku-Partnerschaften im Cordless Alliance System (CAS).

Bei uns ergänzen sich Tradition und Innovation sowie Internationalität und Bodenständigkeit zu einem stimmigen Ganzen.

• Define and drive global marketing strategies, processes, and technology initiatives that align with the KOKI Group's vision and business objectives.
• Shape the roadmap for marketing transformation, digital engagement, automation, and AI adoption.
• Champion customer-centric marketing practices, set-up mechanic sand continuous improvement across global markets.

• Design, implement, and optimize customer-facing digital experiences, focusing short-term on marketing engagement and activation platforms and furthermore building frameworks for engaging websites, portals, self-service tools and AI-enabled solutions,
• Lead customer journey mapping initiatives to improve engagement and conversion across all digital touchpoints.
• Ensure a consistent and seamless customer experience across regions and channels and align globally.
• Translate customer, commercial, and marketing requirements into scalable digital solutions.

• Identify, evaluate, and implement innovative marketing technologies, automation platforms, and AI-driven solutions.
• Lead integration efforts between CRM systems, marketing automation tools, customer portals, analytics platforms, and digital engagement tools.
• Drive personalization, automation, and self-service capabilities that improve customer and user experiences.

• Partner with Sales Business Units (SBUs) and regional Marketing teams to streamline and enhance global marketing processes, including improvement of recently launched Go-to-Market (GTM) process and execution.
• Identify opportunities to improve efficiency, simplify workflows, and standardize operations globally.
• Develop and implement best practices, governance models, and operating procedures.
• Explore emerging technologies and recommend solutions that support business growth and operational efficiency.

• Lead the development, implementation, and optimization of global marketing systems and platforms, including Digital Asset Management (DAM) and customer engagement tools.
• Establish standardized processes, data governance, and system utilization practices across all regions.
• Ensure alignment between global standards and regional business requirements.
• Support regions with trainings and regular consultancy

• Foster strong partnerships with regional marketing teams, Sales, IT, Product Management, Customer Service, and executive stakeholders.
• Drive alignment, communication, and collaboration across global and regional organizations and teams.
• Manage relationships with external agencies, technology vendors, consultants, and implementation partners and steer budgets accordingly

• Develop KPIs and reporting frameworks to measure customer engagement, marketing effectiveness, process efficiency, and platform adoption.
• Leverage analytics and customer insights to inform decision-making and prioritize enhancements.
• Present project outcomes, ROI, and strategic recommendations to leadership.

• Bachelor's degree in Marketing, Business, Technology, Digital Experience, or related field.
• 5+ years of experience in Marketing Operations, Digital Experience, Marketing Technology, Customer Engagement, Business Transformation, or related disciplines.
• Experience leading global, cross-functional transformation initiatives.
• Expertise in marketing automation, CRM platforms, Digital Asset Management (DAM), customer engagement tools, and analytics platforms.
• Experience with AI applications, workflow automation, and digital customer experience solutions.
• Strong project management, stakeholder management, and change management capabilities.
• Establish Dashboards and KPIs for the dedicated indicatives and platform effectiveness, analyze user behaviour.

• Customer Journey Mapping
• UX/UI Fundamentals
• Customer Portal Management
• CRM and Mar Tech Platforms
• AI-Powered Customer Engagement Tools
• Digital Analytics (GA4, Adobe Analytics, Power BI, etc.)
• Agile Project Management

Du fragst Dich was Chancengleichheit für KOKI bedeutet? Wir glauben an Vielfalt und Inklusion!