Sales Manager

Position Summary

The Sales Manager is responsible for leading, developing, and overseeing the Sales Department for a residential homebuilding company. This role ensures alignment with company objectives, delivers exceptional customer experiences, and maintains full compliance with Georgia real estate laws. The position is focused on leadership, strategic planning, performance management, and team development rather than direct selling.

The ideal candidate will hold active Georgia and Alabama Real Estate Licenses
, as well as Georgia and Alabama Broker Licenses
.

• Recruit, onboard, train, and mentor a high-performing team of on-site New Home Sales Agents
• Establish clear sales goals, accountability standards, and performance expectations
• Conduct regular one-on-one meetings, coaching sessions, and quarterly sales meetings
• Foster a culture of professionalism, collaboration, and customer-focused service
• Lead ongoing performance evaluations and provide continuous feedback and development opportunities

• Develop and execute sales strategies to achieve closing volume and revenue goals
• Monitor market trends, buyer behavior, and competitor activity to guide pricing, positioning, and incentives
• Forecast sales performance and prepare weekly, monthly, and quarterly leadership reports
• Adjust strategies as needed to maintain consistent performance and meet company objectives
• Partner with executive leadership to develop incentive programs and support new community launches

• Oversee the customer journey from initial inquiry through closing
• Resolve escalated customer concerns, contract issues, and service challenges professionally and efficiently
• Ensure all sales interactions reflect company brand values, integrity, and service standards
• Collaborate with construction, design, and warranty teams to maintain clear and consistent communication
• Manage contracts and sales documentation to ensure accuracy and regulatory compliance
• Maintain organized and audit-ready sales records
• Create and enforce standardized contract and sales processes across all communities
• Serve as Broker of Record (or work under the current Broker until licensed)
• Promote ethics, transparency, and professionalism in all sales activities

• Continuously analyze market conditions, competitor activity, and local real estate trends
• Provide data-driven insights to leadership for pricing strategy and community growth decisions
• Identify new sales opportunities, emerging markets, and potential expansion areas
• Analyze sales data to uncover performance gaps and improvement opportunities

• Partner with Marketing to coordinate open houses, CE classes, and community events
• Ensure alignment between marketing initiatives and sales objectives
• Develop networking and community engagement standards to expand brand visibility
• Oversee the presentation of model homes, signage, and sales offices to ensure consistency and professionalism

• Georgia Broker License preferred (or must be obtained within six months of hire)
• Minimum of 5+ years of new home sales experience, including 2+ years in a leadership or management role
• Proven ability to lead, coach, and motivate high-performing sales teams
• Strong knowledge of new home construction, contract processes, and financing options
• Excellent communication, negotiation, and relationship management skills
• Proficiency with CRM platforms and sales analytics tools
• Ability to balance strategic planning with hands-on leadership
• Competitive salary commensurate with experience and leadership scope
• Annual performance-based incentive opportunity
• Comprehensive benefits package including medical, dental, vision, 401(k) with company match, and paid time off
• Company-provided technology and tools to support performance management and reporting