Cardiorenal Associate Director Regional Marketing - Carolinas

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Cardiorenal Associate Director Regional Marketing - Carolinas / Georgia

As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer’s Cardiovascular Renal Portfolio. The ultimate goal is to help enable near-term Squad objectives to achieve long-term brand results. The geography of coverage will be North and South Carolina, as well as most of Georgia.

Travel up to 50% within the territory.

The incumbent will be responsible for activities across five key areas, in each case, acting as a champion to deliver brand communication strategy.

• Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships. Develop a regional advocate TL base which aligns to CVR product communication strategy. Academic centers, key accounts, and TLs within the region are of particular importance, as well as supporting relationships across other regions;

• Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision-making, and/or scientific advances;

• Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging;

• In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal champions. Collaborate with TL Strategy/Peer-to-Peer (P2P) Content Lead to deliver strategies to develop TLs;

• Develop, implement, and maintain accountability for the interactions and feedback with regional and local external experts across the U.S.

• Coordinate and execute plans for company presence at appropriate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence;

• Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned & contribute to national conference planning;

• Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings;

• Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams to maximize utility & action plans;

• Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region.

• Lead marketing-initiated peer-to-peer (P2P) program execution including national broadcast;

• Supports the execution of the promotional speaker bureau by aiding the development of Opinion…