Growth Marketing Specialist

• Develop and execute integrated marketing campaigns to generate awareness and qualified leads within target healthcare and medical device markets
• Create compelling content including case studies, white papers, blog posts, email campaigns, and sales collateral that articulates GMLx’s value proposition
• Manage and optimize digital marketing channels including website, SEO/SEM, social media (Linked In, industry forums), and email marketing platforms
• Coordinate trade show presence including booth design, promotional materials, event coordination, pre-show marketing, and post-show follow-up
• Conduct competitive analysis and market research to identify positioning opportunities and emerging trends in healthcare logistics
• Own campaign performance tracking
• Partner with VP of Sales and Strategic Growth to develop marketing campaigns, sales enablement materials, presentations, and proposal templates
• Implement and manage lead generation campaigns, tracking metrics and optimizing conversion rates
• Maintain CRM data integrity and generate regular reports on inbound leads
• Support RFP/RFI responses with compelling written content and visual presentations
• Coordinate customer success stories, testimonials, and reference program activities

• Ensure brand consistency across all marketing materials, digital properties, and customer touchpoints
• Manage relationships with external vendors including graphic designers, web developers, and marketing agencies
• Coordinate public relations activities including press releases, industry awards, and thought leadership opportunities
• Monitor and respond to online reviews, social media engagement, and industry forum discussions
• Manage brand reputation across digital channels and proactively engage with industry conversations
• Track marketing performance metrics and provide regular reporting to leadership team
• As GMLx continues to scale, this role will evolve to support new markets, service lines, and strategic initiatives

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• 1-3 years of B2B marketing experience, preferably in logistics, supply chain, healthcare, or medical device industries
• Demonstrated proficiency in digital marketing tools and platforms (e.g., Hub Spot, Salesforce, Google Analytics, Linked In Campaign Manager) is preferred
• Excellent written and verbal communication skills with ability to translate technical concepts into compelling marketing messages
• Strong project management skills with ability to manage multiple initiatives simultaneously and meet deadlines
• Proficiency in Microsoft Office Suite; experience with Adobe Creative Suite or Canva
• Self-starter with entrepreneurial spirit who thrives in a fast-paced, growth-oriented environment
• Experience marketing to medical device manufacturers, pharmaceutical companies, healthcare organizations or logistics service providers is a plus
• Background in content marketing, demand generation, or marketing automation is a plus
• Experience with trade show planning execution in healthcare or logistics industries is preferred
• Understanding of supply chain, warehousing, and distribution operations is a plus
• Professional certifications (e.g., Hub Spot Inbound Marketing, Google Analytics, Salesforce Marketing Cloud) preferred

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