Director of Marketing

Location: Demorest

Location : Demorest (Main) Campus
Job Type: Full-Time Staff
Job Number:
Division: President's Office
Department: Marketing
Opening Date: 05/13/2026

Founded in 1897, Piedmont University is a private, comprehensive liberal arts university with an enrollment of approximately 2,000 students at campuses in Demorest and Athens, Georgia.
Description

The Director of Marketing serves as the strategic leader of Piedmont University's marketing and brand efforts, responsible for developing and executing a comprehensive, data-informed marketing strategy that advances the institution's visibility, reputation, and enrollment goals. This role provides vision, direction, and oversight for integrated marketing initiatives, ensuring alignment across academic and administrative units while delivering a cohesive, compelling, and differentiated brand presence.
Essential Functions and Responsibilities
Strategy & Leadership

• Lead and collaborate with members of the marketing and communications team and other internal partners to develop content based on the school's strategic communications priorities and provide the overall strategic direction of marketing campaigns.
• Lead brand positioning and messaging to enhance institutional visibility and reputation. Develop and manage marketing budgets and oversee various marketing projects.

• Supervise marketing staff and content creators; provide direction, feedback, and performance management.
• Collaborate with Enrollment Management, Academic Affairs, Institutional Advancement, and Student Affairs to align messaging and campaigns.
• Use data and analytics to inform strategy, assess performance, and refine campaigns.
• Serve on institutional committees as assigned by the AVP of Public Affairs, contributing marketing expertise to support cross-functional initiatives and advance university priorities.

Creative & Content Development

• Develop and oversee the production of engaging content, including video, photography, written stories, and social media campaigns that drive engagement, supports recruitment, and builds brand awareness.
• Plan, research, produce, edit and curate compelling content for multiple digital platforms. Implement SEO and user experience best practices to lead web content development and optimized web page layout designs. Create digital content for the school's website and that can be amplified on social media channels.
• Develop marketing materials that are visually compelling, strategically aligned with brand guidelines, and tailored to the needs, behaviors, and expectations of target audiences across all channels.
• Deploy a platform that empowers users across campus to create content using university-approved templates and branding elements, ensuring consistency and alignment with institutional standards.

Enrollment Marketing

• Drive enrollment marketing efforts through compelling storytelling, lead generation, and digital engagement.

• Support the enrollment funnel by developing clear, consistent communications for prospective students.
• Conceptualize, execute, and continuously optimize integrated, multi-channel marketing campaigns that strategically nurture prospective students through every stage of the enrollment funnel-from initial awareness and inquiry to application, acceptance, and matriculation-leveraging data-driven insights, compelling storytelling, and targeted communications to increase engagement, conversion rates, and overall enrollment outcomes.

Brand Management & Communications

• Lead the continued development of Piedmont University's brand strategy, ensuring clear differentiation, competitive positioning, and alignment with institutional mission and priorities through advertising, storytelling, and other promotional activities as outlined in the strategic plan.
• Establish, maintain, and enforce comprehensive brand standards across all channels, ensuring consistency, integrity, and quality in all internal and external communications.
• Partner with academic and administrative units to develop program-specific marketing strategies and materials that align with overarching brand positioning while addressing distinct audience needs.
• Direct integrated communications planning to ensure cohesive, audience-centered messaging across recruitment, advancement, and institutional initiatives.
• Lead internal communications strategy to enhance transparency, alignment, and engagement among faculty, staff, and campus stakeholders.
• Monitor brand performance and perception through research, analytics, and market insights, using findings to refine messaging, strengthen reputation, and identify opportunities for growth and differentiation as outlined in the strategic plan.
• Ensure compliance with licensing, trademark, and brand usage policies, protecting the integrity and legal standing of the institution's identity.

Engagement & Outreach

• Partner with other campus units to coordinate external engagement efforts and cultivate effective partnerships with community organizations, local governments, and civic groups.

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