Marketing Automation Manager

Location: Atlanta

ABM (NYSE: ABM) is one of the world's largest providers of integrated facility, engineering, and infrastructure solutions. Every day, our over 100,000 team members deliver essential services that make spaces cleaner, safer, and efficient, enhancing the overall occupant experience.

ABM serves a wide range of market sectors including commercial real estate, aviation, education, mission critical, and manufacturing and distribution. With over $8 billion in annual revenue and a blue-chip client base, ABM delivers innovative technologies and sustainable solutions that enhance facilities and empower clients to achieve their goals. Committed to creating smarter, more connected spaces, ABM is investing in the future to meet evolving challenges and build a healthier, thriving world.

ABM:
Driving possibility, together.

ABM is an Equal Employment Opportunity (EEO) employer that does not discriminate on the basis of any trait or characteristic protected by applicable federal, state, or local law, including disability and protected veteran status. ABM is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a disability and need assistance in completing the employment application, please call .

We will provide you with assistance and make a determination on your request for reasonable accommodation on a case-by-case basis.

ABM participates in the U.S. Department of Homeland Security E-Verify program. E-Verify is an internet-based system used to electronically confirm employment eligibility.

ABM is a military-friendly company proudly employing thousands of men and women who have served in the U.S. military. With ABM, you'll have access to a world-class training program and ample opportunities to use the skills you developed while serving our country. Whether you're looking for a frontline or professional position, you can find post-military career opportunities across ABM.

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The Marketing Automation Manager will play a vital role in the architecture design, configuration, testing, and deployment of ABM marketing campaigns. You will work closely with marketing departments, IT, brand, external agencies, and internal subject matter experts to deploy a successful campaign strategy. The Marketing Automation Manager will be ABM's marketing automation expert, working to create scalable processes that ensure best practices and drive operational efficiency, while executing against an effective campaign strategy.

This position will also work closely with Marketing Analytics to evaluate program effectiveness across digital channels, with a focus on data integrity, detailed attribution measurement, campaign effectiveness, and ROI.

Required Skills:

* 7+ years of related marketing operations and marketing automation experience.

* 3+ years of experience as a marketing automation platform admin.

* Strong business acumen, communication, and diplomacy skills.

* Experience with database management with proven ability to work between systems and create segmentation rules, data hygiene processes, maintenance processes, and system reporting.

* Experience and current proficiency creating and optimizing automation programs, including but not limited to email, landing pages, forms, reports, campaigns, and lists.

* Proven problem-solving abilities (solving business challenges with marketing automation solutions).

* Deep understanding and proficiency with marketing automation architectures, data, processes, and best practices.

* Ability to thrive in a fast-paced environment with competing priorities.

* Experience managing a marketing operations or production team a plus.

Desired Technology Proficiencies:

* Marketing Automation Platforms (Marketo preferred)

* Salesforce (CRM and Marketing Cloud)

* Client Data Platforms (Adobe, RTCDP, Data 360, etc.)

* Google Analytics

* ABM Databases/Platforms (Linked In Sales Navigator, Zoom Info, etc.)

* IVR Phone Systems (Invoca, Aircall, etc.)

* Data…