Brand Manager Feminine Care CEE

Brand Manager Feminine Care CEE

We are looking for a passionate and strategic Brand Manager to lead the development and execution of our Feminine Care portfolio (Libresse) across the CEE region (focus Hungary and Poland). This role is ideal for a commercially-minded marketer who combines strong consumer understanding with the ability to translate insights into impactful business strategies and market-winning activation plans.

As Brand Manager, you will play a pivotal role in shaping brand growth, driving innovation, and ensuring successful execution across diverse local markets. You will work in close partnership with cross-functional teams, regional stakeholders and local commercial organizations to deliver sustainable business results and strengthen brand equity.

What You will do:

• Develop and execute brand strategies that drive sustainable growth across CEE markets while addressing local consumer and customer needs.
• Lead the adaptation and implementation of regional and global brand strategies, ensuring local relevance and commercial excellence.
• Identify growth opportunities through deep consumer, shopper and customer understanding, translating insights into actionable marketing initiatives.
• Drive successful execution of new brand strategies, portfolio initiatives, innovations, and integrated campaigns across multiple markets.
• Partner closely with Sales, Trade Marketing, Finance, Supply Chain, Insights, Regulatory and local market teams to ensure alignment and flawless execution.
• Lead brand repositioning initiatives and support transformation projects that strengthen brand relevance and competitiveness.
• Monitor business performance, market dynamics and competitive activity, proactively recommending actions to achieve growth targets.
• Manage marketing investments effectively and evaluate campaign performance to maximize ROI.
• Foster collaboration, influence stakeholders and drive engagement across a broad network of regional and local teams.

Who You are:

• University degree in Marketing, Business Administration or related field.
• Several (5-7) years of experience in Brand Management, preferably within FMCG.
• Proven track record of developing and implementing successful brand strategies that have delivered measurable business results.
• Experience in brand repositioning, portfolio development, and/or successful implementation of strategic growth initiatives.
• Strong understanding of consumer, shopper and customer dynamics across CEE markets.
• Commercially oriented mindset with experience in Sales, Trade Marketing, Category Management, Customer Marketing or other customer-facing functions considered a strong advantage.
• Demonstrated ability to work effectively in a highly matrixed, international environment.
• Strong cross-functional collaboration and stakeholder management skills, with the ability to influence without direct authority.
• Strategic thinker capable of balancing long-term brand building with short-term business performance.
• Strong analytical skills and ability to turn data and insights into actionable business recommendations.
• Excellent communication and presentation skills.
• Fluent English.
• Open to travel ~10-15% time

What We Can Offer You:

• The opportunity to shape and grow one of the leading brands in the category, making a tangible impact across CEE markets.
• A dynamic international environment with exposure to diverse markets, cultures and cross-functional teams.
• Continuous learning and development opportunities, enabling both personal and professional growth.
• An agile and flexible hybrid working model that supports collaboration and wellbeing.
• A competitive compensation and benefits package that recognizes your contribution and performance.
• A high-impact role with visibility and ownership, where your ideas, strategic thinking and leadership can directly influence business success.
• The chance to work alongside talented and passionate colleagues, fostering collaboration, innovation and shared achievement.

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us