Executive Director of Marketing

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Full Time Nashville, TN, US

The Executive Director of Marketing serves as the strategic leader responsible for advancing the vision, mission, and public presence of Mount Zion Baptist Church through innovative marketing, communications, branding, and creative strategy.

This leader will develop and execute integrated marketing initiatives that inspire engagement, remove barriers for first-time guests, strengthen discipleship pathways, and position Mount Zion as an oasis of hope locally and globally.

The Executive Director of Marketing will oversee all aspects of the church's brand experience, including communications, creative services, digital marketing, social media, website, mobile app, production, public relations, and audience engagement.

This individual must possess both strategic vision and creative excellence, leading a high-performing team capable of delivering compelling campaigns across every physical and digital touchpoint.

This role requires a collaborative leader who thrives in a fast-paced, highly dynamic environment, understands the operational rhythms of a large multi-campus church, and is passionate about using creativity and innovation to advance the Kingdom.

The Executive Director of Marketing will be a strategic and creative leader with strong executive presence and exceptional organizational leadership.

Key responsibilities include:

• Develop and execute an integrated marketing, branding, and communications strategy that supports the overall vision, strategic priorities, and growth objectives of Mount Zion Baptist Church.
• Lead the annual strategic marketing planning process, creating comprehensive campaigns that increase awareness, engagement, attendance, generosity, volunteerism, discipleship, and community impact.
• Serve as the steward and champion of the Mount Zion brand by ensuring consistency in messaging, visual identity, storytelling, tone of voice, and guest experience across every ministry, campus, and communication platform.
• Lead the creative vision and execution for all sermon series, conferences, ministry initiatives, campaigns, and special events, ensuring every initiative is supported by compelling creative assets, cohesive messaging, and measurable marketing objectives.
• Develop innovative, social-first marketing strategies that leverage emerging trends, short‑form video, storytelling, digital advertising, influencer partnerships, and platform‑specific content to expand the church's reach and engage new audiences.
• Provide strategic leadership for all digital platforms—including the website, mobile app, You Tube, Instagram, Facebook, Tik Tok, email marketing, livestream, and future digital channels—ensuring content is optimized for each platform while maintaining brand consistency.
• Utilize analytics, audience insights, SEO, engagement metrics, and digital performance data to evaluate campaign effectiveness, optimize marketing initiatives, and inform strategic decision‑making.
• Oversee production of all worship experiences, live streams, pre‑recorded content, and special events, including video, audio, lighting, stage presentation, and production workflows.
• Increase the visibility and influence of Mount Zion ministries, programs, and initiatives by developing integrated campaigns that effectively reach members, first‑time guests, community leaders, media partners, and audiences beyond the walls of the church.
• Partner closely with executive leadership, ministry leaders, worship, production, and communications teams to translate organizational vision into creative strategies that drive measurable ministry outcomes.
• Establish and maintain marketing policies, operational standards, project management systems, communication workflows, timelines, and performance metrics that ensure organizational excellence.
• Manage departmental budgets, vendor relationships, agency partnerships, and external creative resources while ensuring stewardship and maximum…