Marketing Automation Professional

Location: Braselton

## Marketing Automation Professional Bewerbenlocations:
Braseltontime type:
Vollzeitposted on:
Gestern ausgeschriebenjob requisition :
JR 1002288
** Dein neuer Arbeitgeber sucht impulsgebende Macher:innen!
** Unsere weltweit anerkannten Elektrowerkzeuge werden von unseren 4.500 Mitarbeitenden aus über 100 Ländern mit grünem Herzblut entwickelt, produziert und verkauft.

Professionelle Anwender:innen auf der ganzen Welt vertrauen auf unsere Marken
** Metabo, HiKOKI
** und
** Carat
* * in der KOKI Group.

Dies unterstreichen auch unsere über 50 nachhaltigen Akku-Partnerschaften im Cordless Alliance System (CAS).  Bei uns ergänzen sich Tradition und Innovation sowie Internationalität und Bodenständigkeit zu einem stimmigen Ganzen.
** Entdecke auch Du unsere Power und schraube an der KOKI-Zukunft mit!
**** Marketing Automation Professional
**** Key Responsibilities
**** Strategic Leadership
*** Define and drive global marketing strategies, processes, and technology initiatives that align with the KOKI Group's vision and business objectives.
* Shape the roadmap for marketing transformation, digital engagement, automation, and AI adoption.
* Champion customer-centric marketing practices, set-up mechanic sand continuous improvement across global markets.
** Customer Experience & Digital Engagement
*** Design, implement, and optimize customer-facing digital experiences, focusing short-term on marketing engagement and activation platforms and furthermore building frameworks for engaging websites, portals, self-service tools and AI-enabled solutions,
* Lead customer journey mapping initiatives to improve engagement and conversion across all digital touchpoints.
* Ensure a consistent and seamless customer experience across regions and channels and align globally.
* Translate customer, commercial, and marketing requirements into scalable digital solutions.
** Marketing Technology, Automation & AI
*** Identify, evaluate, and implement innovative marketing technologies, automation platforms, and AI-driven solutions.
* Lead integration efforts between CRM systems, marketing automation tools, customer portals, analytics platforms, and digital engagement tools.
* Drive personalization, automation, and self-service capabilities that improve customer and user experiences.
** Marketing Process & Business Transformation
*** Partner with Sales Business Units (SBUs) and regional Marketing teams to streamline and enhance global marketing processes, including improvement of recently launched Go-to-Market (GTM) process and execution.
* Identify opportunities to improve efficiency, simplify workflows, and standardize operations globally.
* Develop and implement best practices, governance models, and operating procedures.
* Explore emerging technologies and recommend solutions that support business growth and operational efficiency.
** Global Systems & Standardization
*** Lead the development, implementation, and optimization of global marketing systems and platforms, including Digital Asset Management (DAM) and customer engagement tools.
* Establish standardized processes, data governance, and system utilization practices across all regions.
* Ensure alignment between global standards and regional business requirements.
* Support regions with trainings and regular consultancy
** Project management & Stakeholders  & Vendor Management
*** Foster strong partnerships with regional marketing teams, Sales, IT, Product Management, Customer Service, and executive stakeholders.
* Drive alignment, communication, and collaboration across global and regional organizations and teams.
* Manage relationships with external agencies, technology vendors, consultants, and implementation partners and steer budgets accordingly
** Data Analytics & Performance Management
*** Develop KPIs and reporting frameworks to measure customer engagement, marketing effectiveness, process efficiency, and platform adoption.
* Leverage analytics and customer insights to inform decision-making and prioritize enhancements.
* Present project outcomes, ROI, and strategic recommendations to leadership.
** Preferred Qualifications
*** Bachelor's degree in Marketing, Business, Technology, Digital Experience,…