Manager - Growth Marketing

Description

The Manager, Growth Marketing, is responsible for developing and executing integrated marketing strategies that drive member acquisition, market growth, local market presence, brand awareness, and business development objectives.

This role leads acquisition marketing, paid media, SEO/SEM, branch marketing, retail merchandising, strategic brand partnerships and sponsor ships, local market initiatives, branch events, marketing technology, performance analytics, budget management, and agency partnerships. Working closely with the Manager, Marketing Operations, this position ensures prospective members are effectively reached through coordinated marketing programs that generate awareness, engagement, consideration, and account acquisition.

Serving as the organization's primary leader for external growth initiatives, the Manager translates strategic business priorities into measurable marketing programs that strengthen market presence, expand strategic brand relationships, support branch growth, and drive sustainable membership and revenue growth.

• Partner with the VP of Marketing to develop annual member acquisition, market growth, local market development, and brand visibility strategies.
• Lead development of acquisition marketing plans, campaign roadmaps, media strategies, and market activation initiatives aligned with organizational growth objectives.
• Develop and manage annual acquisition marketing calendars, branch marketing calendars, brand sponsorship and partnership calendars and local marketing development plans.
• Collaborate with Retail, Lending, Business Development, Digital, and other business units to identify growth opportunities and prioritize marketing investments.
• Develop audience targeting strategies, market segmentation approaches, and growth plans designed to increase membership, product adoption, and market penetration.
• Provide strategic recommendations regarding channel mix, media investments, strategic partnerships and local branch marketing initiatives.
• Analyze market trends, competitive activity, consumer behavior, and industry best practices to inform marketing strategy and decision-making.
• Support annual marketing planning, budget development, quarterly business reviews, and executive reporting.

• Lead development, execution, and optimization of acquisition marketing campaigns across digital, traditional, retail, partnership, and market-based channels.
• Drive lead generation and new member acquisition efforts for consumer and business products and services.
• Develop strategies to increase qualified traffic, applications, appointments, and conversion rates.
• Collaborate with Retail, Lending, Business Development, and Digital teams to support organizational growth initiatives.
• Manage prospect marketing programs through the full marketing funnel, from awareness and consideration through acquisition.
• Optimize marketing investments to maximize acquisition efficiency, conversion performance, and return on investment.

• Oversee paid media strategy and execution across search, display, social, video, streaming audio, out-of-home, and emerging channels.
• Manage SEO and SEM strategies to improve visibility, engagement, website performance, and conversion outcomes.
• Monitor digital marketing performance and continuously optimize campaigns based on data and analytics.
• Partner with agencies and vendors to execute and optimize advertising programs.
• Manage acquisition-focused website content strategies, landing page optimization, and conversion paths.
• Evaluate emerging digital platforms, advertising opportunities, and acquisition channels.

• Own branch marketing strategy and execution across the retail network.
• Oversee branch merchandising, promotional campaigns, signage, digital displays, point-of-sale materials, and in-branch marketing experiences.
• Ensure consistency and effectiveness of branch marketing programs across all locations.
• Partner with Retail leadership to identify opportunities that drive branch traffic, appointments, product awareness, and account acquisition.
• Manage branch marketing calendars and seasonal promotional campaigns.
• Develop localized marketing strategies that align enterprise campaigns with market-specific opportunities and branch growth objectives.