Inside Sales Representative

Title

Inside Sales Representative

Sales

Vice President of Sales

Exempt/Salary

Gold Star Foods is the leading food distributor to K‑12 schools in the United States. We are a company devoted to providing our customers with incredible customer service. We know that it is our employees who make the difference! Join our team and find out what it is like to work somewhere where you enjoy getting up for work every day!

The Inside Sales Representative (ISR) plays a critical role in expanding Gold Star Foods’ presence in the K‑12 nutrition marketplace by providing proactive commercial support to our smaller and mid‑size district partners and generating new growth opportunities. This role reports to the Vice President of Sales and serves as a central point of contact for B and C customers, ensuring they receive consistent communication, high‑quality service coordination, and access to our full portfolio of services and programs.

The ISR is responsible for driving customer engagement, executing targeted promotional campaigns, identifying opportunities for category expansion, and developing qualified leads for the School Nutrition Manager (SNM) team. In partnership with Customer Experience (CX) and Customer Satisfaction, the ISR helps strengthen account retention, streamline communication, and contribute directly to the growth goals of the Sales organization.

The ISR is a commercially focused, customer‑facing role responsible for supporting the revenue growth, retention, and communication needs of assigned markets. This role is ideal for a detail‑oriented, relationship‑driven individual who thrives in a structured, process‑based environment and can balance both proactive outreach and responsive customer support coordination. The ISR collaborates closely with field Account Managers to ensure A accounts receive focused attention while simultaneously ensuring B/C accounts receive appropriate commercial coverage.

• Increase commercial coverage and structured communication for small and mid‑size districts
• Generate qualified sales leads and strengthen the new‑business pipeline
• Improve category penetration and share‑of‑wallet within ISR‑owned accounts
• Enhance retention through proactive outreach and relationship management
• Reduce operational noise by coordinating clear, timely communication in partnership with CX
• Support Customer Satisfaction with onboarding, pricing, and transition insights
• Enable Account Managers to reallocate time toward strategic A relationships
• Analyze retention metrics, manage renewal contract processes, and support customer account management within the CRM

Maintaining professional relationships with all departments to foster future growth and development for the Sales Team, Customer Support Team, the company, and its customers.

Participating as an active member in Core Team Meetings and other departmental routines. Represent GSF in a professional and positive fashion at various customer conferences, seminars, and meetings.

• Serve as the primary commercial contact for B and C customers, building strong, consistent relationships
• Conduct scheduled touchpoints ahead of seasonal school cycles (Back‑to‑School, Winter Break, Spring Break)
• Review ordering patterns and proactively reach out to customers with gaps, declines, or dormant activity
• Support renewal preparation for ISR‑owned accounts and elevate complex opportunities to the SNM team
• Identify upsell and cross‑sell opportunities across Gold Star’s core product categories and value‑add programs

• Execute structured outbound cadences to non‑buying districts, prospect lists, and underpenetrated sites
• Qualify inbound leads to understand customer needs, purchasing patterns, bid timelines, and current distributor relationships
• Convert qualified opportunities into scheduled meetings for Account Managers
• Maintain CRM documentation, including activities, notes, next steps, and opportunity details

• Manage all promotional…