Sales Specialist, ATL

Job Description :
Role:
Sales Specialist, Atlanta

Location:

Atlanta Role reports to Distributor Manager, GA

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other.

Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential.

We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Context/Scope Sales Specialist

Diageo Beer & Premix - Ensures excellence in the delivery of plans and execution, in alignment with business performance objectives for the Diageo Beer & Pre-Mix (DBP). This is primarily achieved through effectively leading, planning, influencing, motivating, training, and measuring our distributor set within the Atlanta market.

• Management Responsibility
  • Work with distributor personnel, relevant agencies (Inspira/MKTG) to achieve agreed upon goals
  • Primarily field based – Greater Atlanta area
  • Reports to the Sr. Distributor Manager – Georgia
  • Complexity Of Role
  • Lead wholesaler execution against quarterly & monthly business targets
  • Clearly communicate goals and ensure all tools are in place to support attainment of objectives
  • Market complexity is HIGH which includes interaction with 3rd party agencies, significant Chain and On-Premise influence, and a high investment market with heavy program execution expectations
  • Has constructive conversations with distributor partners when performance is off track to ensure we are building long term capabilities
  • Ability to work independently
• Key Outputs/Results
  • Daily/Weekly account level Pre Plans
  • Develop account level goals for Quality, Distribution, Visibility, Price, Promotion and Persuasion
  • Develop and deliver Guinness Quality Standards in the On Premise
  • Assist in the delivery of DBP’s annual, quarterly, and monthly execution targets for the assigned market
  • Influence and motivate wholesalers to implement against key sales drivers by brand for the territory
  • Reporting/management against Key Performance Indicators, National Execution Plan, Display Standards, Better Beer Industry benchmarks
  • Assist in the planning and execution of kick-off meetings for innovation and programming initiatives
  • Communicate monthly program calendars and drive execution within assigned distributor sales force
  • Ensure excellent retail execution is being achieved in assigned key Off Premise & On-Premise accounts within designated market area
  • Analyze on/off premise channels within territory to effectively plan and implement promotional activities
  • Provide grounded market insights including industry dynamics and competitive information
  • Plan and manage investment (Beer & FMBs) for assigned territory
  • Distributor Performance Review sales and marketplace assessments and ensure on track performance
  • Develop gap close plans where necessary and identify local growth opportunities as they arise
  • Compile all national selling material/tools/resources for distributor general sales meetings and weekly team meetings
  • Complete monthly distributor review meetings to ensure alignment on all programs & goals
  • Build sales competencies & create strong working relationships
• Financial Responsibility
  • Deliver agreed-upon…