Director of Sales

Job Details

Job Location:

Dillard House a Mountain Farm Resort - Dillard, GA 30537

Position Type:
Full Time

Company Overview:
This one-of-a-kind property is nestled in the picturesque Tennessee River Valley within a two-hour drive north of Atlanta in Rabun County. It will represent tradition with authentically sourced cuisine, numerous outdoor activities and outstanding southern charm and hospitality.

Director of Sales will lead the resort sales department. This position reports to the Resort Manager and works closely with the resort department heads and corporate sales and revenue team.

• Self-starting personality with an even disposition to effectively communicate with guests, team members and community.
• Be familiar with and adhere to Legacy Ventures Service standards as outlined in the Blueprint and other policies / rules of conduct, to include personal appearance / grooming, attendance, and safe / efficient operations.

• Assist in the production of annual business and marketing plans as well as revenue and sales department expense budgets.
• Develop and execute strategic and promotional plans to drive revenues to reach/exceed annual goals. Plans include strategic initiatives, competitive analysis, insights on new areas of opportunity, staffing, partnerships, evaluation of rates and need periods, etc.
• Establish both annual and monthly sales objectives in coordination with the Company's business plan.
• Develop sales action plans for entire sales team; continuously monitor performance to plan and make effective adjustments in order to meet and exceed targets.
• Keep up-to-date with industry knowledge as well as the competitive positioning of the resort and fully integrate into local CVBs to capitalize business that comes into the local market.
• Develop forecasts and budgets in accordance with prescribed schedule and Company standards that maximize revenues through the most effective mix of business.

• Lead, train and mentor sales staff including hiring, coaching development, performance evaluations, disciplinary actions and terminations.
• Perform as the driver of all revenue and ensure quarterly and annual revenue goals are achieved.
• Provide leadership to the day-to-day operations of the sales department, while maintaining focus on the company's strategic goals.
• Monitor and direct sales leads to sales managers. Provide motivation, support, encouragement, and direction to all members of the sales department.
• Maintain efficient sales office procedures for productive use of staff time and ensure the maintenance of accurate and updated account files and follow-up procedures and to ensure the resort is easy for clients to do business with.
• Manage customer contracts to ensure that all contracts are executed according to Company standards, ensuring that standard contract language remains intact and contracts are executed appropriately to protect Company interests.
• Hold sales team accountable to results and celebrate successes.
• Ensure that billing, credit procedures and audit guidelines are followed.

• Proactively solicit new business opportunities by conducting effective sales calls, make out-of-the-office sales and presentations to potential clients in keeping with assigned market segment. Resolicit and retain existing business by maintaining good client relationships and ensuring the resort provides best-in-class meetings experiences. Leverage reader board and agency subscriptions to identify opportunities.
• Build/Generate new leads to increase size of potential client database from cold calls and market prospecting to include, but not limited to: conventions, corporations, DMCs, tour operators, meeting planners, associations, film…