Assistant AD
Listed on 2026-02-10
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Sports/Fitness/Wellness
Event Manager / Planner, Sports Industry, Sports Sales & Marketing
Description
The Assistant Director of Athletics – External Operations is responsible for providing strategic vision for all external operations in the athletic department. This includes relationship building, selling corporate sponsor ships, and Mountain Lion Club Memberships and Ticket sales. Additional responsibilities include developing Athletics Department marketing and brand strategy initiatives, social/digital media and arranging special events.
QualificationsBachelor’s degree; or 1-3 years related experience and/or training; or equivalent combination of education and experience. Must have possession of, or ability to obtain a valid Georgia Driver's license.
Responsibilities- Sell and coordinate Mountain Lion Club Memberships and Basketball ticket sales, discount cards, sponsor ships at all athletic facilities, solicit donations for hospitality room restaurant vendors.
- Organize all Mountain Lion Club events and special events for basketball games (Education Day, Recreation Day, Chamber Events, Dance Groups, any special groups).
- Develop, organize and implement all athletics and sports specific marketing plans for 21 varsity sports programs.
- Collaborate on campus activities in partnership with campus entities, including Homecoming committee, alumni relations, etc.
- Develop athletics planning calendar that outlines annual/seasonal promotions and events surrounding contests with ticketing, corporate sponsorship, and sports communications staff
- Communicate and work with coaches regarding marketing plans
- Execute game day marketing and promotions for all sport programs
- Schedule outside groups for halftime and intermission activities
- Develop and implement athletics department brand strategy
- Work closely with Assistant Director of Athletics for Sports Communications on social/digital media strategies
- Maintaining a positive and cooperative working environment with all coaches and staff
- Maintaining good working relationships between the Athletic Department and other functions of the College.
- Game management duties
- Other duties as assigned by the Director of Athletics
Young Harris College does not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by applicable federal, state, or local law EOE M/F/D/V
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