Data Center Market Development Manager

Summary:

VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace, and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications.

We are the people behind the products that help keep the world connected at home, school, work, at play, and everywhere in between. VIAVI employees are passionate about supporting customer success and we welcome people who bring their best every day to the company – to question, to collaborate and to push for solutions that will delight our customers.

Duties & Responsibilities:

Position PurposeVIAVI is seeking a Data Center Market Development Manager passionate about data center technologies and innovation to drive growth, develop new opportunities, and accelerate adoption of VIAVI’s fiber network test, measurement, and automation solutions across the hyperscale data center ecosystem.

The role focuses on market development, customer engagement, and go‑to‑market execution for testing solutions covering:

Multi‑fiber testing inside data centers and campus environments

Fiber characterization and qualification for data center interconnects

High‑speed Ethernet service activation, including next‑generation speeds (800G and beyond)
Cloud-based workflow platform for test automation, data management and reporting

This position is ideal for a business‑development‑oriented professional with a strong interest in emerging network technologies, capable of translating VIAVI test capabilities into tangible customer value and market impact.

Market & Scope Hyperscale data centers (cloud, AI, campus architectures)
Colocation and multi‑tenant data centers

Contractors and ecosystem partners, including dark‑fiber and lit‑fiber providers supporting DC builds and DCI services

Key Responsibilities Market Development & Go‑to‑Market Execution Define and execute the Data Center market development and GTM strategy for fiber network test, measurement, and automation solutions

Identify growth opportunities across inside‑data‑center, campus, and DCI environments

Partner closely with Sales to define and optimize distribution models, including direct sales, rental partners, and distributors, based on customer profiles, deployment models, and regional needs

Develop competitive insights, positioning, and channel strategies to strengthen VIAVI’s differentiation and maximize market coverage

Align execution with market segment priorities and business objectives

Proven track record of driving market share growth through competitive wins and displacement of incumbent solutions

Customer & Ecosystem Engagement Build strong relationships with hyperscaler data center teams (network, optical, infrastructure, and metro deployment teams)
Engage key ecosystem partners (contractors, cable manufacturers, NEMs)
Lead customer discussions on testing challenges and requirements

Support Proof-of-Concepts, trials, and early deployments

Act as a trusted interface between customers, Sales, and Product Management Technology & Value Proposition Translate technical features into clear value propositions and business outcomes

Support and promote use cases related to: multi‑fiber testing, fiber characterization and high‑speed Ethernet testing and service activation

Demonstrate strong curiosity and ability to position new technologies and evolving test requirements

Voice of Customer & Internal Alignment Capture market and customer feedback to influence product roadmaps and priorities

Provide insights on competitive dynamics, standards evolution, and market trends

Ensure alignment across Sales, Marketing, Product, and Services teams

Sales Support & Enablement Support Sales and Pre‑Sales through customer presentations, MOP development, and workshops

Participate in strategic customer engagements, events, and industry forums

Contribute to internal enablement and training programs

Pre-Requisites / Skills / Experience Requirements:

Required Qualifications & Experience Bachelor’s degree in Engineering, Telecommunications,…