Social Media Content Strategist

Content & Audience Growth Founder-Led Media & Personal Development Brand

Position: Social Media Content Strategist

Reports to: Founder

Role Type: Full-time preferred

Location: To be determined

I am an entrepreneur, writer, coach, and creator building the next chapter of my career around writing, personal development, and long-form ideas. (You will not be working for my real estate business)

I have spent much of my career building businesses, coaching entrepreneurs, and developing frameworks around success, ambition, discipline, fulfillment, and living a meaningful life.

Now I want to build a significant media platform around those ideas.

The long-term vision includes books, essays, a newsletter, Substack, You Tube, a podcast, short-form social content, digital courses, live experiences, and potentially additional media and education products.

I am not looking for someone to simply manage my social media.

My highest-value contribution is writing, thinking, teaching, storytelling, and creating original ideas.

Your job is to turn those ideas into content, distribution, audience growth, and ultimately a scalable media business.

The right individual will own the strategy and execution required to grow my audience across multiple platforms.

You will work directly with me to take essays, stories, teachings, conversations, and long-form ideas and determine how they should be packaged and distributed.

For example, I may write a 1,500-word essay.

I want you to recognize that the essay could become a You Tube video, podcast discussion, newsletter, five short-form videos, several written posts, and potentially dozens of future content ideas.

You will then build the system that makes that happen.

This is a highly autonomous role.

I do not want to wake up every morning and decide what we're posting.

I want you to tell me what we're creating.

You should be comfortable saying:

"I read your essay. I pulled six short-form scripts from it. We're recording Thursday. I need two hours from you."

I show up prepared to create.

Develop the overall content strategy across Instagram, You Tube, Substack, email, podcasting, and other relevant platforms.

Read and understand my long-form writing and identify the strongest ideas, stories, hooks, and concepts.

Transform long-form material into compelling 30-45 second short-form video scripts while maintaining my natural voice.

Identify opportunities to turn individual ideas into larger content series, podcast episodes, You Tube videos, newsletters, and other formats.

Develop an efficient system where a single strong piece of original thinking can generate multiple pieces of high-quality content.

Own the strategy for growing the audience rather than simply maintaining existing social channels.

Develop and test strategies for:

• Organic social growth
• Short-form video
• You Tube growth
• Newsletter acquisition
• Substack readership
• Audience conversion
• Calls to action

Continuously study performance data to determine what is resonating and adjust our strategy accordingly.

I am looking for someone who understands that publishing content and growing an audience are two different skills.

Develop a simple, professional recording environment for video and podcast production.

Own or coordinate cameras, microphones, lighting, recording, editing, file organization, and publishing.

Prepare recording sessions in advance so my responsibility is primarily to arrive, understand what we're recording, and create.

As the platform grows, identify and manage outside editors, designers, videographers, producers, and other specialists as needed.

Own the editorial and publishing calendar.

Determine what gets published, where it gets published, and when.

Coordinate publishing across relevant platforms.

Develop appropriate titles, hooks, thumbnails, descriptions, captions, calls to action, and other packaging required to maximize the reach of each piece of content.

Maintain consistency without sacrificing quality.

Build a simple reporting system for understanding audience growth and content performance.

Audience growth, reach, watch time, retention, email subscribers, newsletter readership, website traffic, lead generation, conversion rates, and product sales.

I don't simply want to know that a…