Global Product Marketing Manager, Flow Cytometry Instrument Initiatives

Waters Electronics, a global leader in life sciences, is seeking a strategic, data‑driven Global Product Marketing Manager to lead growth initiatives for its flow cytometry instrument portfolio. The focus is on legacy‑to‑next‑gen instrument transitions, with broader responsibilities encompassing market expansion, commercial program development, competitive intelligence, and portfolio growth across the Instruments and Informatics Segment.

• Own global legacy instrument replacement and upgrade programs end‑to‑end, including roadmap, segmentation, value propositions, and trade‑in/trade‑up programs
• Partner with Global Service to deploy pricing strategies that accelerate platform conversions
• Ensure a scalable, seamless global trade‑in/trade‑up process
• Empower regions to localize execution while maintaining global consistency
• Track KPIs and dashboards to measure program performance
• Identify and pursue growth opportunities across the portfolio—developing commercial programs to enable market expansion, new customer acquisition, and attach strategies
• Contribute to annual and long‑range planning with market insights and growth projections

• Lead downstream marketing strategy and execution across all growth initiatives—upgrade programs, market expansion, new customer acquisition, and attach strategies
• Develop messaging and positioning that resonates with key customer personas across research, clinical, and industry segments
• Build and manage multi‑channel programs—digital, email, events, webinars—to generate demand and accelerate conversion
• Partner with regional teams to localize and land global campaigns effectively
• Develop customer‑facing content—brochures, case studies, economic value calculators and web content—to support the buyer journey
• Build sales enablement tools—Total Cost of Ownership calculators, Return on Investment models, value tools, and objection handling guides—to support growth conversations
• Collaborate closely with growth marketing and marketing communications to align strategy, messaging, and demand generation across all growth initiatives

• Segment the installed base and build scenario models to prioritize high‑impact opportunities
• Own dashboards tracking installed base performance, conversion rates, funnel health, and program effectiveness
• Build and maintain TCO calculators and financial tools to support customer and sales conversations
• Analyze pricing trends, tender activity, and competitive dynamics to sharpen commercial strategy
• Synthesize data from SFDC, Service Max, Power BI, and Excel into clear, actionable executive insights
• Establish data governance standards and reporting cadences to ensure consistent global visibility

• Maintain competitive intelligence frameworks tracking positioning, product launches, pricing, and market share
• Convert competitive insights into actionable messaging, sales tools, and campaign strategies
• Monitor pricing and tender activity to keep commercial strategies competitive and regionally relevant

• Partner with regional leaders and sales to drive market penetration and revenue growth
• Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption
• Shape long‑range marketing plans that cement Waters Biosciences' leadership in flow cytometry

• Bachelor's in Life Sciences, Business, or related field; MBA or Master’s in Immunology, Cell Biology or related scientific discipline is preferred
• 5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation
• Flow cytometry experience required
• Proven track record building and executing global marketing programs that drive commercial results
• Strong analytics skills—installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling
• Advanced proficiency in PowerPoint, Think‑Cell, Word and Excel; experience with Power BI, SFDC, and Service Max preferred
• Exceptional communicator able to turn complex data into clear executive…