Senior Product Manager, AI Member Experience

About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

Have a passion for helping people through technology - especially AI? Come help Rocket Lawyer disrupt the legal industry and live up to our mission to make the law affordable and simple. You'll work at the forefront of agentic AI product development to build and launch cutting‑edge products for millions of customers. Sounds exciting? We’d love for you to join us!

Create Insight-to-Action Product Experiences – You must have a proven track record of translating complex data and AI-generated outputs into intuitive, actionable product capabilities and experiences. These products don’t just display data; they surface insights and workflows that prompt users to take the next best action, directly increasing product stickiness and daily utility.

Drive Engagement-Centric Roadmap Strategy – Drive the product roadmap by identifying opportunities where AI can proactively solve user pain points. Prioritize features based on their ability to drive retention‑focused metrics (e.g., reducing time‑to‑value, increasing session frequency) rather than technical novelty.

Develop AI-Powered UX Benchmarking – Continuously monitor the SaaS landscape to identify emerging patterns in AI-driven engagement. Stay abreast of how top‑tier products use personalized insights, automated summaries, and proactive nudges to create habit‑forming experiences that differentiate from static competitors.

Data Driven Product Development – Define and analyze the specific behavioral metrics that prove AI-generated insights are driving business impact. Prioritize the Rocket Copilot roadmap by balancing mature judgment with hard data, focusing on features that measurably increase user session frequency and reduce churn.

Product-Led Growth Strategy – Lead the strategy and execution for Rocket Copilot by identifying “magic moments” where AI can proactively surface value to a user. Use quantitative data and qualitative customer empathy to ensure the AI portfolio guides users from their first “Aha!” moment to long‑term, habitual usage.

• 8‑10 years of software Product Development experience ideally with B2B or B2C SaaS products.
• At least 4 years focused on how to optimize AI-driven user engagement.
• Ability to combine a strong product sense with business acumen to deliver positive outcomes to customers and the business.
• Passionate about our mission.
• Demonstrated ability to think critically and problem‑solve.
• Excellent communication skills.
• Ownership mentality.
• Ability to engage in respectful debate and arrive at “win‑win” decisions.
• Bias for action.
• Excited to celebrate and win.
• Self‑aware with a growth mindset.
• Bachelor’s degree in Computer Science, Engineering, Data Science, Business, or a related field, or relevant job experience.

• Experience building or launching products that leverage agentic AI systems.
• Experience in legal tech industry.

• Comprehensive health plans (including medical, dental and vision insurance for full‑time employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options Optional
• HSA with Company Match
• 401(k) program with Company Match
• Wellhub & Class Pass fitness platforms
• Comprehensive pet insurance options
• Financial wellbeing & student loan program access
• Access to additional mental health & wellbeing resources
• Pre‑tax commuter/transit benefits
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Base salary range by location:

• San Francisco Bay Area, CA: $172,800 – $200,000
• California (outside of San Francisco Bay Area): $160,000 – $188,000
• Colorado: $146,000 – $172,000
• Utah, Arizona, and North Carolina: $138,000…