Enablement Strategy & Operations Manager

This role builds and runs the operating system of Hootsuite's Revenue Enablement function. The GTM Enablement Strategy & Ops Manager designs the AI-powered systems, workflows, and infrastructure that allow enablement to scale across Sales and Customer Office (without scaling headcount). This role builds the machinery that makes the entire function faster, smarter, and measurably more effective.

You own the infrastructure layer: the planning cadence, intake and prioritization framework, reporting model, communication systems, and AI governance architecture. Every system you build should reduce manual effort, increase throughput, and produce field impact that can be traced to revenue outcomes.

This role is open in USA in provinces and states we can legally hire in and will report into the Chief of Staff, Revenue.

• Design and implement AI-powered workflows across the enablement function: content generation, program delivery automation, coaching insight loops, knowledge management systems, AI-drafted program communications
• Manage and govern curated AI workflows (e.g. Claude skills library, shared projects) in partnership with Sales, Customer, Rev Ops & Marketing. Maintain the governance tracker, evaluate tools against field use cases, drive adoption with measured behavior change, and lead AI-focused work streams including Hackathon planning and Rev Ops roadmap alignment.
• Lead cross-functional program execution, analyzing and integrating inputs from Marketing, Solution Consulting, Rev Ops and Internal Enablement Stakeholders to bring key initiatives from strategy to field-ready delivery.
• Manage the integrated enablement planning process across Sales and Customer Office: intake, prioritization, sequencing, initiative tracker, Council cadence, reporting framework, and communications stack.
• Drive enablement planning cycles end-to-end: field surveys, focus groups, synthesis, and prioritized initiative roadmaps
• Build and maintain the visual roadmap and calendar for frontline managers in Miro or Atlassian, making enablement priorities visible without requiring a meeting to explain them.
• Own key communications and flagship events including the weekly Revenue Intelligence Brief, Revenue Kick-Off, and recurring field-facing program launches.
• Translate complex GTM initiatives into clear, actionable field communications and learning experiences that drive behavior change
• Own the enablement measurement framework across Sales and Customer Office, tracking program adoption, field behavior change, and outcomes against ramp time, quota attainment, NRR, and pipeline contribution
• Maintain content governance in partnership with the Enablement Managers, ensuring field-facing assets in CMS/LMS systems are current, discoverable, and lifecycle-managed
• Design and deliver enablement programs directly where field impact requires it: facilitated workshops, onboarding sessions, skill-building clinics, and live training

• At least 8-9 years in revenue enablement, GTM operations, sales operations, or a systems-focused business operations role within B2B SaaS or equivalent combination of education and/or experience
• Demonstrated experience building operational systems from scratch: intake frameworks, planning cadences, reporting infrastructure, governance models
• Hands‑on experience implementing AI tools in a GTM or enablement context: conversational intelligence, AI‑assisted content generation, automated workflow design, or AI governance
• Comfort with AI tooling at a practitioner level; you evaluate, implement, and drive adoption, and you can separate signal from hype
• Strong project and program management discipline; you track obsessively and create clarity for others
• Experience with Salesforce, Gong, Sana or equivalent LMS, and collaborative planning tools (Miro, Atlassian, Wrike)
• Strong written communication across registers: executive recap, field newsletter, stakeholder update
• Ability to scope a problem and design a solution before being told what the answer is

• Solution seeker:
  You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked
• Lifelong…