Email Marketing Specialist Volunteer

Our Foundation Mission, Vision, and Values

At VPMMA, our core purpose is to empower and equip military service members, veterans, and military spouses to achieve excellence in project management careers through mentoring and professional development. We envision ourselves as the most sought-after partner for guiding veterans on their journey to becoming project managers.

Our four core values underpin these aspirations

• Commitment We uphold integrity, transparency, and ethics in all our operations endeavors.
• Empowerment We empower all military service members, veterans, and military spouses to pursue rewarding and prosperous careers in project management.
• Community We actively cultivate a strong and supportive network by collaborating with other veteran agencies and partners to provide the best resources, tools, skills, and training.
• Advocacy We offer a unified voice for project managers for the industry, government, military, veteran affairs, and the wider community.

Our alliance is dedicated to fostering the professional development of U.S. military service members, veterans, and their spouses. We accomplish this by offering various membership options, including General Membership for service members, veterans, and their spouses, along with Professional, Corporate, and Nonprofit Partner Memberships for individuals and organizations that wish to engage more deeply with our mission. Our goal is to be the premier resource for this community as they pursue or advance their careers in project management within the civilian workforce.

VPMMA offers a wide range of mentorship and development programs, specifically designed to meet the diverse needs of our members. These include

• Mentorship Programs We provide One-on-One, Group, Reverse, Diversity, and Peer Mentorship to offer tailored guidance and promote collective learning.
• Professional Development Our offerings include customized training materials, skill-building workshops, learning events (seminars, webinars), advanced training, and certification preparation. We also address personal project management skills and entrepreneurship training.
• Career Transition Support We offer resources and guidance to members navigating career transitions, including support for resumes, access to job boards, and career transition assistance.
• Community Building We create professional connections through networking opportunities and collaborative learning events.
• Financial Support We provide scholarships for industry certifications to encourage ongoing professional development.

The Email Marketing Specialist is a tactical support staff role focused on building, formatting, and distributing VPMMA’s digital email campaigns. You will be responsible for translating our organizational updates, success stories, and upcoming learning events into clean, professional email newsletters. This role ensures consistent touchpoints with our vital network of active mentors, mentees, community partners, and donors.

• Campaign Execution Build, format, test, and schedule high-quality monthly newsletters, community announcements, and automated updates using Mailchimp.
• Brand & Style Alignment Enforce VPMMA’s written communication guidelines to ensure all email content is clear, concise, professional, and properly formatted with headings and bullet points to maximize readability.
• Audience Segmentation Assist in managing subscriber lists to ensure targeted messaging reaches the right cohorts, such as transitioning service members or corporate partners.
• Analytics Tracking Monitor and report basic email metrics (open rates, click-through rates) to help the marketing team continuously optimize audience engagement.
• Cross-Team Collaboration Coordinate closely with Content Creators, the Social Media Manager, and the PR team to synchronize email themes with broader organizational campaigns.

• Mailchimp (Required) Hands-on experience building templates, managing lists, and scheduling campaigns inside Mailchimp.
• Canva & Adobe Creative Cloud (Nice to Have) Familiarity with asset…