Strategic Marketing Manager

Strategic Marketing Manager (Marketing Communications Specialist IV)

Hybrid schedule with a minimum of 3 days in office.

The strategic marketing manager is the primary partner for Avnet's key supplier manufacturers' marketing strategy, building trusted relationships and driving initiatives that address customer needs, deliver measurable impact, and convert into revenue. This position requires strong supplier relationship management, budget and project ownership, and the ability to analyze campaign performance to continually optimize outcomes. Directly accountable for the full concept-to-delivery campaign lifecycle, this role partners with creative/agency resources, Avnet sales and stakeholders on market analysis, content development, promotion planning, and performance reporting.

• Serve as the primary marketing liaison for assigned supplier manufacturers, building trusted partnerships and aligning on business objectives.
• Develop joint go-to-market strategies and annual marketing plans with suppliers that highlight key technologies, target customer segments, and market opportunities.
• Independently manage end-to-end campaign execution—including content, digital, events, demand gen, and nurture programs—ensuring alignment with both supplier and Avnet priorities.
• Stay ahead of market trends, customer needs, and competitive dynamics to advise suppliers and internal stakeholders on where to invest marketing resources for maximum impact.
• Actively develop and execute communication programs and tactics for all activities in marketing to promote awareness and sales lead generation.
• Serve as primary subject matter expert and point of contact to achieve identified marketing deliverables. Collaborate with the broader team, develop new marketing ideas, plan and implement marketing and communication projects, ensuring content aligns with key messaging, fulfills strategic plans and reflects the organization's brand voice.
• Be a subject matter expert for customer-focused strategies that leverage product and solution offerings to drive market share growth and to meet budget expectations. Determine and use the most effective communication media to sell specific products or services.
• Leverage social media, web marketing, trade show activity and other marketing efforts. Collaborate with cross-functional teams to execute and/or monitor the work as needed.
• Coordinate with vendors/agencies to produce promotional materials, marketing collateral, websites and other marketing communications materials.
• Monitor and analyze data, sentiment and trends; make proactive and strategic recommendations based on data.
• Establish KPIs with suppliers; report regularly on outcomes and make recommendations to optimize campaigns.
• Build trust with our clients and stakeholders. Provide updates on marketing activities, progress, actions and roadblocks on a regular basis and provide solutions with consistent and accurate communications.
• Govern the budget of clients; gain approvals on spend and support proof of performance for invoicing.
• Present and participate in quarterly business reviews, demonstrating campaign progress as requested.
• Other duties as assigned.

• Demonstrates thorough knowledge of electronics and engineering design life cycles, including principles, theories and concepts in these disciplines. Competent in all job functions and has general understanding of the industry practices, techniques and standards.
• Requires proven ability to manage external partnerships and influence supplier stakeholders, while collaborating across Avnet sales, business development, and global marketing teams.
• Develops solutions for a variety of situations and works on projects requiring evaluation and analysis. May refer to policies, practices and precedents for guidance; determines best course of action to achieve results.
• Collaborates with management and team members within the department/function and other areas of the organization. May represent department internally or externally.
• Works independently toward long-range goals and objectives. Assignments are often self-initiated using independent judgment and discretion. May act as informal team lead and/or coach less experienced team members.

Typically 8+ years in marketing and/or sales with bachelor's or equivalent.

Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Bachelor's degree in marketing and 4 years' experience within electronic and engineering design life cycles, and/or supply chain industry knowledge preferred.

• Generous Paid Time Off
• 401K and Pension Plan
• Paid Holidays
• Family Support (Paid Leave, Surrogacy, Adoption)
• Medical, Dental, Vision, and Life Insurance
• Long-term and Short-term Disability Insurance
• Health Savings Account / Flexible Spending Account
• Education Assistance
• Employee Development Resources
• Employee Wellness,…