Paid Media Buyer

Responsibilities

• Responsible for daily management, implementation, optimization, and reporting on programmatic efforts across entire book of business for Circle K media efforts.
• Partner with the Marketing Manager and other members of the media team to develop dynamic activation plans; work cross-functionally to bring activation plans to market; lead vendor vetting and intake process to continually develop media tools to expand paid media opportunities.
• Monitor and track media performance metrics, analyze campaign results, and provide actionable insights and recommendations for optimizations.
• Skillfully manage multi-million-dollar advertising budgets across various programmatic partners and ad buying platforms.
• Collaborate with creative teams to develop campaign creatives to be used across programmatic channels and tactics.
• Own relationships with media partners and vendors to stay informed about new opportunities and negotiate favorable media buying terms.
• Develop optimal ad operation processes; partner with cross‑functional teams in implementation, and accuracy in developed processes.
• Partner with Retail Media Manager in media planning efforts to recommend best practices and develop optimal media mix for programmatic channels.
• Maintain up-to-date knowledge of the evolving programmatic industry; lead training sessions to share best practices and new technology advancements with the larger organization.

• 1-2 years of media buying experience
• Bachelor’s degree in advertising, Marketing, Communications, or related field of study
• Agency or retail media experience preferred
• Multi‑channel knowledge and execution
• Strong presentation and communication skills
• Ability to work in a fast‑paced environment
• A fast learner who has creative thinking and a “go‑getter” attitude
• Able to proactively troubleshoot and bring solutions to problems for quick resolutions

• media buying
• programmatic advertising
• campaign analysis
• budget management
• ad operation processes
• media performance metrics
• activation plans
• creative development
• vendor management
• multi‑channel execution

• presentation skills
• communication skills
• creative thinking
• problem‑solving
• fast learner
• go‑getter attitude
• collaboration
• adaptability
• leadership
• organizational skills

• Bachelor’s degree in advertising
• Bachelor’s degree in Marketing
• Bachelor’s degree in Communications