Freelance Paid Marketing Analyst

Responsibilities

• Build and manage our paid ad campaigns day to day across Google Search and Linked In.
• Create engaging ad copy, creative, and landing pages that drive clicks and capture leads.
• Sharpen our search terms and audiences so our ads reach the right people.
• Test and iterate on copy, creative, budget, and audiences to build our best-performing campaigns.
• Build and deploy email campaigns against the marketing calendar.
• Monitor the shared inbox and handle responses and opt-outs.
• Own email health and deliverability — sender reputation, list hygiene, and inbox placement.
• Report on email metrics — opens, clicks, conversions, and engagement trends.

• 3-5 years of experience in paid/growth marketing or a similar analytical marketing role.
• Hands‑on experience running campaigns in ad platforms, specifically Google Ads and Linked In Campaign Manager.
• Experience with Hub Spot or another email service provider (ESP).
• Strong analytical skills — comfortable pulling, interpreting, and reporting on campaign metrics.
• Solid copywriting instincts for ads and landing pages.
• Detail‑oriented and organized, with the ability to manage multiple campaigns at once.
• Excellent written communication skills.
• A start‑up mentality — adaptable, collaborative, and comfortable with shifting priorities.

Demonstrates expertise in managing paid ad campaigns across Google Ads and Linked In, with a strong focus on analytical skills to interpret campaign metrics and optimize performance. Proficient in email marketing strategies, including deliverability and engagement tracking.