Director, Social Media & Influencer Strategy

• Own the Caris Detect social media strategy and presence across all priority channels
• Develop and manage the social media editorial calendar with cross-functional stakeholders
• Create, publish, optimize, and analyze social media content
• Partner with Creative and Digital Marketing on integrated campaigns, product launches, and brand strategy
• Develop and execute executive social media strategies
• Build and execute integrated influencer, ambassador, and creator programs
• Identify, recruit, develop, and manage relationships with creators, ambassadors, healthcare professionals, wellness experts, patient advocates, celebrity partners, and other trusted voices
• Partner with the Caris Life Sciences Patient Advocacy team on patient advocacy, education, and community engagement efforts
• Direct agency partners and external collaborators, reviewing and approving content and campaigns
• Identify audience insights, influential voices, online communities, customer behaviors, and cultural trends
• Monitor brand sentiment, competitive activity, and customer conversations
• Evaluate emerging platforms, technologies, social media capabilities, and digital engagement trends
• Establish measurement frameworks, KPIs, and reporting processes connecting initiatives to business outcomes
• Analyze campaign, audience, influencer, and channel performance to optimize programs
• Develop recommendations based on performance data and audience insights
• Collaborate across Marketing, Commercial, Medical Affairs, Clinical Care, Corporate Communications, Creative, Legal, Regulatory, and other teams
• Communicate performance, market insights, trends, risks, and recommendations to senior leadership
• Report to the Vice President, Marketing – Caris Detect
• Perform other duties as assigned

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Ten or more years of progressive experience leading social media, influencer marketing, brand marketing, digital engagement, or community-building initiatives, preferably within healthcare, diagnostics, biotechnology, medical devices, consumer health, wellness, or similarly complex industries
• Demonstrated success building high-performing social media channels, influencer programs, ambassador initiatives, and community engagement strategies that drive measurable business results
• Strong understanding of how modern consumer brands build trust, community, and cultural relevance through social media, creators, influencers, and digital engagement
• Experience managing external agencies, creators, influencers, talent partnerships, and strategic collaborators
• Exceptional written communication, storytelling, editorial, and content development skills
• Strong analytical skills with experience measuring campaign performance and translating data into actionable business insights
• Exceptional project management, organizational, and communication skills with the ability to manage multiple initiatives in a fast-paced, cross-functional environment
• Demonstrated ability to influence and collaborate effectively across diverse internal and external stakeholder groups
• Hands-on, execution-oriented leadership with an entrepreneurial mindset and a passion for building new capabilities and continuously improving performance
• Ability to sit and/or stand for extended periods of time
• Ability to spend the majority of the workday using a computer and computer monitor
• Ability to perform repetitive motions, including keyboard and mouse use
• Adequate hearing and visual acuity to perform the essential functions of the position
• Successful completion of pre-employment process, including criminal background check, drug screening, credit check (applicable for certain positions), and reference verification

Expertise in developing and executing social media strategies, influencer marketing, and community engagement initiatives within the healthcare and biotechnology sectors. Strong analytical skills to measure campaign performance and translate insights into actionable business strategies.

• Social Media Strategy
• Influencer Marketing
• Community Engagement
• Campaign Performance Analysis
• Project Management

• Social Media Content Creation
• Digital Engagement
• Brand Marketing
• Editorial Calendar Management
• KPI Development
• Data Analysis
• Content Development
• Audience Insights
• Measurement Frameworks
• Integrated Campaign Execution

• Exceptional Written Communication
• Storytelling
• Organizational Skills
• Collaboration
• Influencing Skills