National Channel Manager – OEM Accounts

Coxreels is seeking an experienced, results-driven National Channel Manager (NCM) – OEM Accounts with a proven record of growing and managing strategic OEM relationships. This role owns the planning, coordination, and execution required to expand OEM revenue, strengthen long-term partnerships, and deliver an outstanding customer experience across a national account base.

Reporting to the Vice President of Sales, the NCM will partner closely with the Sales, Customer Service, Business Development, Marketing, Accounting, Engineering, and Production teams—serving as the primary liaison between new and existing OEM customers and Coxreels’ internal teams to accelerate growth. This position offers meaningful autonomy, visibility, and long-term career opportunities for a goal-oriented, highly motivated professional. Duties include the items listed below, as well as additional responsibilities assigned by the Vice President of Sales.

• Own Coxreels’ OEM account strategy and deliver sustained revenue growth with existing partners while developing new OEM relationships nationwide.
• Build and maintain executive-level relationships within OEM organizations, serving as the primary point of contact and advocate for the customer.
• Identify, qualify, and close new OEM opportunities—aligning customer requirements with Coxreels’ product capabilities, lead times, and quality standards.
• Partner with manufacturer representatives to identify and close new customer opportunities, develop existing accounts, and grow territory performance through joint planning, field activity, and pipeline management.
• Develop account plans, pipeline visibility, and forecasts; track progress to goals and proactively remove obstacles to execution.
• Partner cross-functionally with Engineering, Production, Customer Service, Marketing, and Accounting to ensure accurate quoting, smooth launches, and on-time, on-spec delivery.
• Represent the voice of the OEM customers by capturing feedback, communicating needs internally, and ensuring alignment on Coxreels policies, procedures, and expectations.
• Elevate Coxreels’ brand presence within OEM channels through product education, value-based positioning, and clear communication of differentiators.
• Bring forward market intelligence, competitive insights, and product/feature opportunities to executive leadership to support continuous improvement and innovation.
• Perform additional responsibilities as assigned by the Vice President of Sales and Business Development.

• 5+ years of success in OEM account management and business development (industrial/manufacturing environment) required.
• Demonstrated track record of driving revenue growth—building pipelines, advancing opportunities, negotiating terms, and consistently closing new business.
• Strong relationship and stakeholder-management skills, with the ability to communicate effectively from plant floor to executive leadership.
• Proven negotiation, presentation, and influence skills; able to lead value-based conversations and protect margins while meeting customer needs.
• Experience coordinating cross-functional teams to support quoting, product fit, new program launches, and issue resolution in a deadline-driven environment.
• Highly organized with strong analytical/problem-solving skills; comfortable managing multiple priorities and maintaining accurate pipeline/forecast visibility.
• Proficiency with Microsoft Outlook, PowerPoint, Excel, and Word; ability to create clear proposals, presentations, and business updates.
• High-energy, customer-focused approach with a hands‑on, “do what it takes” mindset and a commitment to delivering an excellent OEM experience.

• Entrepreneurial and highly accountable—takes ownership, follows through, and delivers on commitments.
• Strategic, yet hands on. Be able to build long‑term plans while executing the day‑to‑day details required to win and retain OEM business.
• Calm, solutions‑oriented problem solver who performs well in a fast‑paced environment with high expectations for quality and responsiveness.
• Excellent written, verbal, and presentation communication skills; able to translate technical details into clear customer value.
• Collaborative and influential - partners effectively - cross functions and navigates priorities to drive timely decisions.
• Customer‑advocate mindset with strong professionalism and integrity in all internal and external interactions.
• Able to work independently while leveraging the expertise and support of teammates to achieve shared goals.

• Competitive Salary - Paid Bi-Weekly
• Comprehensive benefits package including Medical, Dental, Vision, Life, STD, LTD, Hospital, Accident, Critical Illness, and a Company sponsored life insurance;
  Eligibility within 90 days of start.
• 401k/Roth with company match after 90 days of employment