Brand Manager

Cedar Valley is a proudly Canadian snack brand bringing better-for‑you pita chips to families across North America. From starting in our home kitchen to landing on Costco and Whole Foods shelves, we’ve scaled quickly while staying true to our roots: real ingredients, healthy fats, and recipes inspired by our Lebanese heritage.

We’re looking for a Marketing Manager to help us implement marketing initiatives across brand, digital, and retail channels. Reporting to the CEO, this role will focus on hands‑on execution — managing content, coordinating campaigns, supporting retail marketing efforts, and tracking performance — all while ensuring consistent brand quality and presence.

• Execute marketing plans and campaigns as developed by the CEO/CMO
• Coordinate timelines, assets, and team collaboration to ensure flawless delivery
• Monitor marketing performance metrics and prepare reports for weekly and monthly reviews

• Maintain and ensure brand consistency across all marketing touchpoints
• Coordinate creative asset development (packaging, digital, POS) with external designers
• Manage the execution of photo and video shoots in support of campaigns and launches

• Create and maintain sell sheets, display renderings, and trade materials
• Support field marketing, demos, and shopper marketing initiatives
• Liaise with sales team to align marketing efforts with retail priorities

• Manage the content calendar for social media, email, and website (Shopify) as well as directly coordinate with social media agencies
• Post, monitor, and engage on social platforms; coordinate influencer campaigns
• Update website content and oversee blog/newsletter execution using provided messaging and assets
• Run digital ad campaigns; google, meta, instacart, etc. in collaboration with advertising partners
• Collaborate with contracted agencies to manage/grow  and .com business

• Implement paid advertising campaigns under the direction of the CEO or agency
• Monitor campaign performance (e.g., CTR, CAC, ROAS) and suggest improvements
• A/B test content, creative, or messaging and provide results to the marketing team

• 5+ years of marketing experience in the CPG industry for a brand (MUST HAVE)
• Strong project management skills and attention to detail
• Hands‑on experience with social media platforms, Shopify, email tools (e.g. Klaviyo), and Canva
• Solid understanding of brand and retail marketing, even if you’re not leading strategy
• A proactive, collaborative mindset — you're excited to build and execute with a growing team

• Be part of a nationally distributed brand with a real story and values
• Work under experienced marketing leadership with mentorship and clear direction
• Room to grow into a senior role as the company scales
• Flexible work environment and close collaboration with the founders

• The approximate base salary is $70,000-$80,000. The actual base salary will depend on level of experience. This position is eligible for participation in a bonus program based on company results and performance.
• Health & Benefits Plan

• Cedar Valley may use artificial intelligence tools to assist with screening or assessing applicants.
• This posting is for an existing vacancy, created to support our growth as we expand the Cedar Valley team.