Anticipated Community Affairs Secretary

Communications & Community Affairs Secretary

Glassboro Public Schools is seeking qualified candidates in the capacity of a Communications & Community Affairs Secretary. This position is responsible for, but not limited to the following duties:

Qualifications:

Degree in communications, journalism, or related field. Minimum experience in general or school office work as determined by the board. Knowledge of automated office equipment and excellent word processing and secretarial skills. Strong analytical, communication and human relations skills.

Reports To:

Director of Elementary Education

Professional Support and Role Evolution

The district recognizes that the Secretary of Communications & Community Affairs role has evolved from traditional print-based communications to real time digital engagement. Support will include clear expectations, modeling, ongoing feedback, and access to training as appropriate.

Job Goal/Major Functions

The purpose of the Communications & Community Affairs Secretary is to tell the district's story across all available social media platforms in real time by highlighting student achievement, staff excellence, instructional practice, community partnerships, and district wide events in a timely, accurate, and engaging manner.

Core Expectations

1. The district's story is shared across all available social media platforms to maintain positive PR and identify the district as a premier employer and academic community.

2. Utilize Apptegy to cross-post social media across all available social media platforms (Facebook, Instagram, Linked In, etc.)

3. Social media is real time communication, not archival documentation or reporting.

4. Same day posting is the minimum standard for all district and school events.

5. Create, maintain, and annually update a district wide list of students not able to be photographed.

6. Serve as information liaison within the school system and with the new media and school/community organizations.

7. Set objectives for the district's public information program and plan an annual budget in consultation with school administrators.

8. Supervise and coordinate the preparation and distribution of all school district publications and news releases.

9. Arrange for press conferences as required and prepare press kits for distribution to reporters covering board meetings.

10. Assist the Superintendent in interpreting public opinion about educational issues and the school system in developing policies that promote good public relations.

11. Develop and maintain a speakers' bureau and a list of volunteer resource specialists to serve community organization.

12. Maintain a current mailing list of residents and community groups with interests in educational affairs.

13. Speak at public meetings on matters related to the district's programs and policies as requested by the Superintendent.

14. Provide prompt responses for public information about the district's policies and programs.

15. Plan and supervise the periodic polling of public opinion regarding the district and/or current issues in education.

16. Perform other related duties as may be assigned.

Posting Timelines

1. Live school or district events should be posted within one hour of occurrence.

2. Same day school events should be posted before the end of the school day.

3. After hours or off-site events should be posted by 10:00 m. the next school day.

4. Announcements or upcoming events should be scheduled 24 to 72 hours in advance.

5. Emergency or time sensitive notices should be posted immediately upon approval.

6. Delays beyond these timelines require proactive communication to the supervising administrator and a documented reason.

Media Standards

1. Photos and videos should be recorded and presented in a professional and pleasant manner. Images should show staff, students, and buildings in a positive way.

2. Proactively identifying students whose faces cannot be posted is preferred to minimize delays in posting content.

3. Full student names are not needed for captions or posts if it will significantly delay posting.

4. Acceptable phrasing includes Glassboro High School students, our fourth graders, or members of the Bulldog Pride Band.

5. Name confirmation may occur after posting through post edits.

Content Workflow

1. Community Affairs Secretary identifies (both independently and through a communication channel with administrators) events that should be directly captured by the Secretary or by admins who will transmit the images/videos to the Secretary.

2. Photos or video are captured by communications staff or administrators.

3. Using their district wide list, the Community Affairs Secretary will identify which students will be in attendance and their photo permissions.

4. Posts are published promptly using general descriptors if names are unconfirmed. Captions may be refined later to add names or details.

Post Types and Frequency

1. Student achievements should be posted on all platforms daily using photos or video.

2. Staff recognition should be posted on all…