Director, Strategy

Cronin is a growing, fully integrated advertising and marketing agency based in Connecticut. We leverage the power of creativity to differentiate brands and drive sales. We’re known for combining visionary thinking with award‑winning creative execution to deliver work that drives measurable impact. We’re an independent agency with global, national, and regional clients and part of a global network of 60 independent agencies.

Our team is talented, committed, ambitious, and real – we’re invested in the work and each other. A key point of difference is our leadership model – our leaders empower and enable your growth. Learn more nin‑

You're curious, nimble, and connected to culture, creativity, and business. You lead by example, inspire others to lean in, and thrive in less‑defined environments where you'll build both the "what are we solving?" and the "how will we solve it?" You're ready to roll up your sleeves and get great work done without excessive hierarchy or legacy processes. You communicate clearly and back your ideas with data.

You're confident, passionate about what you do, and believe work should be both professionally and personally rewarding. New challenges and new business opportunities? You're all in.

As a Strategy Director at Cronin, you connect the dots between research, data, trends, and business intelligence to deliver what we call "strategy inaction" – insights that spark creativity and solve real business problems. You set the standard for strategic excellence at the agency and earn deep respect from clients and creatives alike by championing bold, effective work. You manage multiple projects and clients with precision and care.

Most importantly, you’re an inclusive leader and teammate with strong cultural and emotional intelligence – someone who brings out the best in people across different working styles and perspectives.

• Lead client discovery and immersion:
  Conduct stakeholder interviews and site visits to build deep, qualitative understanding of brand, culture, and business challenges

• Bring strategy to life:
  Translate insights into actionable frameworks that inspire teams and drive exceptional creative work
• Champion strategy in action:
  Embed strategic thinking throughout the creative process, not just in decks and presentations

• Oversee and own all strategic deliverables for assigned accounts, working in close partnership with creative, account, media, production, and other disciplines
• Develop comprehensive brand strategies, positioning frameworks, audience insights, and creative briefs that inspire breakthrough work
• Translate business objectives into clear strategic direction that guides creative development and campaign execution
• Ensure strategic consistency and brand integrity across all touchpoints and campaigns
• Present and defend strategic recommendations to clients with confidence and clarity

• Create and steward strategic outputs ranging from overarching brand strategies to tactical creative execution briefs
• Build and evolve strategic frameworks across multiple campaigns and activities, maintaining pace with account needs and business objectives
• Clearly identify and isolate the real business problems that brand and communications can solve
• Articulate the roles of brand, communications, and channels within broader business plans—thinking strategically for both today and tomorrow
• Demonstrate deep understanding of client business models, competitive landscapes, and industry dynamics

• Champion the brand purpose and creative vision, ensuring it comes to life consistently across all relevant touchpoints and communications
• Develop creatively inspiring briefs that give teams a clear problem to solve and the freedom to solve it brilliantly
• Partner with creative teams to push work further while staying grounded in strategy

• Leverage research, syndicated tools, and AI‑powered platforms to uncover insights and build a unique, original point of…