Manager Database Marketing

Table Mountain Rancheria has an opening in Friant, CA.

• Ensure database systems are optimally designed for stability, availability and performance to include: setup, maintenance, security, problem detection/resolution, and tuning of databases in a networked environment.
• Create and coordinate database backup and recovery plans, as well as minimizing data loss when a failure occurs.
• Perform database performance monitoring and implements efficiency improvements.
• Builds complex views, aggregation/indexing strategies, queries, and scripts to automate database functions and improve database performance.
• Oversee the execution of the direct mail program; analyzes direct mail and gaming data to assist in developing new products and marketing campaigns.
• Provide reports for analyzing response, cost and profit by segments.
• Develop and prepare financial and marketing queries and reports to be used to determine profitability and value of marketing programs.
• Ensure responsiveness to user needs and requests for services, and ensure system reliability and operating effectiveness.
• Manage all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records.
• Evaluates and inputs all marketing customer list requests.
• Analyze the effectiveness of database marketing efforts and make recommendations.
• Assist in the development and execution of effective prospect and retention marketing programs for the casino.
• Keep leadership and other departments informed of status of database marketing activities by attending meetings and submitting reports.
• Maintain professional and technical knowledge by conducting research, attending seminars, educational workshops, classes and conferences; reviewing professional publications; establishing networks; participating in professional societies; conferring with representatives of contracting agencies and related organizations.
• Manage the development, design, execution, and analysis of our guests’ database marketing programs on all platforms.
• Responsible for analyzing the effectiveness of all marketing activities, creating and analyzing reports for tracking of business results and ensuring data integrity.
• Statically develop revenue generating programs for the Marketing division.
• Responsible for list management activities to include direct mail list requests, report requests and query requests.
• Analyze player revenue trends, using surveys and player frequency information.
• Inform management of new or existing postal rules or regulations and their impact on operations.
• Correspond with vendors, agencies and other departments as required to complete tasks and projects.
• Constantly and proactively seek out ways to improve all marketing database efforts.
• Assist in marketing coordination throughout the property as needed.
• Coach and develop Team Members in the Database department.
• Position involves supervision and evaluation of subordinates for all database related positions.

All Database related positions.

Marketing.

Personnel related forms, as assigned by Director of Marketing.

Requires Bachelors in Data Science, Statistics, Mathematics, Analytics, or related field and 2 years experience in the job offered, or related. 2 years of hands‐on experience in database marketing and data analysis in a casino or gaming environment with deep understanding of slot and table games operations, loyalty programs, and player tracking systems. 2 years must also include experience with: