Digital Marketing Analyst

Overview

Universal Beauty Products, Inc. has been dedicated to making the world's finest, high-quality products in the beauty and personal care industry. Our customers, both large and small, are based in countries all over the world, and as a company, we pride ourselves on our commitment to producing innovative and performance driven products. We are under new management and growing, so now is a great time to join our team.

Please note this is an on-site position.

In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

• Plan, launch, manage, and optimize paid digital campaigns across platforms including Meta (Facebook/Instagram), Tik Tok, Pinterest, You Tube, Google Ads, and other relevant channels to support full-funnel initiatives focused on traffic growth, conversions, and ROAS.
• Implement and maintain UTM tracking, tagging, and analytics setups to ensure accurate campaign attribution, measurement, and reporting.
• Conduct A/B testing on audiences, messaging variations, placements, and formats to continuously improve campaign performance and efficiency.
• Support SEO initiatives by monitoring keyword performance, organic traffic trends, and on-site engagement metrics.
• Assist with email marketing analytics, including list segmentation performance, campaign reporting, and optimization insights.
• Stay informed on platform updates, algorithm changes, and emerging digital marketing best practices relevant to the CPG space.
• Collect, analyze, and interpret digital marketing performance metrics such as impressions, CTR, engagement, conversion rate, CAC, sales, and ROAS.
• Develop, maintain, and automate dashboards and recurring reports for ongoing campaign and channel analysis.
• Analyze paid digital advertising results to evaluate effectiveness and alignment with brand and business goals, translating findings into actionable insights and optimization recommendations.
• Monitor consumer behavior trends, competitive activity, and digital performance benchmarks to inform marketing strategy.
• Provide regular reporting and insights to marketing leadership to support data-driven decision making, forecast performance trends, and identify growth opportunities across digital channels.
• Perform other duties as requested by management.

• Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field.
• 2+ years of experience in digital marketing analytics, paid media, or performance marketing (CPG experience preferred).
• Hands-on experience with paid digital platforms such as Meta, Tik Tok, Google Ads, and similar channels.
• Strong experience with analytics and reporting tools including Google Analytics, Meta Ads Manager, and other dashboarding tools.
• Advanced Excel and/or Google Sheets skills with the ability to analyze large data sets.
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent written and verbal communication skills with the ability to present data clearly to non-technical stakeholders.
• Detail-oriented with the ability to manage multiple projects, deadlines, and reporting needs.
• Experience working cross-functionally with marketing, brand, and external partners.