Digital Marketing Analyst

Universal Beauty Products, Inc. has been dedicated to making the world's finest, high-quality products in the beauty and personal care industry. Our customers, both large and small, are based in countries all over the world, and as a company, we pride ourselves on our commitment to producing innovative and performance driven products. We are under new management and growing, so now is a great time to join our team.

Please note this is an on-site position.

In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

We are seeking a highly motivated and data-driven Digital Marketing Analyst to join our Marketing team within a CPG manufacturing environment. This role is responsible for analyzing, executing, and optimizing digital marketing and paid media initiatives across multiple platforms to drive brand awareness, engagement, and conversion. The ideal candidate has strong analytical skills, a performance mindset, and the ability to translate data into actionable insights that support business and brand objectives.

• Plan, launch, manage, and optimize paid digital campaigns across platforms including Meta (Facebook/Instagram), Tik Tok, Pinterest, You Tube, Google Ads, and other relevant channels to support full-funnel initiatives focused on traffic growth, conversions, and ROAS.
• Implement and maintain UTM tracking, tagging, and analytics setups to ensure accurate campaign attribution, measurement, and reporting.
• Conduct A/B testing on audiences, messaging variations, placements, and formats to continuously improve campaign performance and efficiency.
• Support SEO initiatives by monitoring keyword performance, organic traffic trends, and on-site engagement metrics.
• Assist with email marketing analytics, including list segmentation performance, campaign reporting, and optimization insights.
• Stay informed on platform updates, algorithm changes, and emerging digital marketing best practices relevant to the CPG space.
• Collect, analyze, and interpret digital marketing performance metrics such as impressions, CTR, engagement, conversion rate, CAC, sales, and ROAS.
• Develop, maintain, and automate dashboards and recurring reports for ongoing campaign and channel analysis.
• Analyze paid digital advertising results to evaluate effectiveness and alignment with brand and business goals, translating findings into actionable insights and optimization recommendations.
• Monitor consumer behavior trends, competitive activity, and digital performance benchmarks to inform marketing strategy.
• Provide regular reporting and insights to marketing leadership to support data-driven decision making, forecast performance trends, and identify growth opportunities across digital channels.
• Perform other duties as requested by management.

• Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field.
• 2+ years of experience in digital marketing analytics, paid media, or performance marketing (CPG experience preferred).
• Hands-on experience with paid digital platforms such as Meta, Tik Tok, Google Ads, and similar channels.
• Strong experience with analytics and reporting tools including Google Analytics, Meta Ads Manager, and other dashboarding tools.
• Advanced Excel and/or Google Sheets skills with the ability to analyze large data sets.
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent written and verbal communication skills with the ability to present data clearly to non-technical stakeholders.
• Detail-oriented with the ability to manage multiple projects, deadlines, and reporting needs.
• Experience working cross-functionally with marketing, brand, and external partners.