National Sales Manager

Barron Lighting Group is a leader in manufacturing and marketing its comprehensive line of lighting solutions for commercial and industrial applications. We are looking to grow our business with innovative people who can contribute to our company culture and vision. The National Sales Manager will oversee our Regional Vice Presidents (RVPs), while also working closely with independent sales representatives, distributors, contractors, and end-users to ensure alignment of sales strategies, enhance market adoption, and deliver measurable results.

This role balances leadership, strategic planning, and hands-on engagement in key accounts and market initiatives.

Leadership & Oversight

• Directly lead, coach, and develop Regional Vice Presidents and the national outside sales representatives
• Establish clear performance expectations, accountability standards, and consistent execution across all regions
• Foster a culture of collaboration, customer focus, and results-driven performance
• Identify and cultivate top sales talent, supporting succession planning and long-term team growth

Customer-Facing Influence & Channel Leadership

• Serve as the primary face of Barron Lighting Group with key customers, independent reps, distributors, contractors, and end-users
• Drive engagement and influence across all sales channels, ensuring alignment with corporate strategies and product initiatives
• Lead high-level customer meetings, industry events, and national account discussions to promote brand credibility, product adoption, and loyalty.
• Partner with reps and distributors to enhance effectiveness, provide training, and ensure consistent messaging across all touchpoints
• Represent Barron Lighting at trade shows, industry events, and national forums to build brand credibility and awareness

National Sales Strategy & Execution

• Collaborate with the VP of Sales to develop and execute national sales plans that align with company objectives and revenue targets
• Drive market penetration, new product launches, and multi-channel initiatives
• Monitor market trends, competitive activity, and performance metrics to identify growth opportunities, address performance gaps, and mitigate risk
• Support new product launches, pricing strategies, and market penetration initiatives across all channels

Collaboration & Cross-Functional Support

• Partner with senior leadership to shape pricing strategy, channel development, and go-to-market execution
• Share actionable field insights and market intelligence to guide product development, marketing messaging, and operational priorities

Supervisory Responsibilities

Direct oversight of all Regional Vice Presidents for each sales territory.

Education and Experience:

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 10+ years of experience in product integration and strategy within a lighting company
• 8+ years of progressive sales leadership experience in lighting, electrical, or related industries.

Knowledge, Skills, and Abilities:

• 8+ years of progressive sales leadership experience in lighting, electrical, or related industries.
• Proven ability to lead multi-region teams and influence independent rep, distributor, and contractor networks.
• Demonstrated success in achieving growth targets, developing customer relationships, and launching new products.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical, organizational, and problem-solving skills.
• Willingness and ability to travel 75%–80% of the time (more if based outside Arizona).

• Ability to travel up to 80% overnight
  , including air and automobile travel.
• Must be able to operate a motor vehicle and maintain a valid driver’s license and active automobile insurance.
• Ability to lift, carry, push, and/or pull up to 50 pounds (e.g., product samples, displays, marketing materials).
• Ability to stand and walk for extended periods of time during customer visits, trade shows, and team meetings.
• Ability to sit for extended periods while traveling, driving, or working on a computer.
• Ability to frequently use hands and fingers for typing, data entry, phone use, and handling product samples.
• Ability to reach, bend, and move materials for presentations and sample setup.
• Ability to communicate clearly
  , both verbally and in writing, including delivering presentations to groups.
• Ability to hear and respond effectively in person and via telephone/video conferencing.
• Visual ability to read reports, analyze data, and review electronic communications on a computer screen.
• Ability to work in various environments including office settings, customer locations, warehouses, trade shows, and airports.
• This position operates in a professional office environment.
• Standard business hours apply, with occasional evening or weekend work to meet deadlines or attend events.
• Minimal travel may be required for conferences, training, or company events.