PPC Specialist

PPC Specialist

We're looking for a PPC Specialist to plan, launch, and optimize paid search and paid social campaigns that drive qualified traffic, leads, and revenue. You'll own campaign performance end-to-end — from keyword strategy and ad copy to bid management, budget pacing, and reporting — working closely with content, design, and analytics teams to hit ROAS/CPA targets.

Key Responsibilities

• Build, launch, and manage PPC campaigns across Google Ads, Microsoft/Bing Ads, and paid social platforms (Meta, Linked In, Tik Tok as applicable)
• Conduct keyword research and competitive analysis to identify targeting opportunities
• Write and A/B test ad copy, headlines, and creative assets to improve CTR and conversion rate
• Manage daily/weekly bid adjustments, budget pacing, and campaign structure (account, campaign, ad group, keyword-level)
• Monitor and optimize toward KPIs: CPC, CPA, CTR, ROAS, conversion rate, Quality Score
• Set up and maintain conversion tracking via Google Tag Manager, Google Analytics (GA4), and platform pixels
• Build and present performance reports and dashboards (Looker Studio, Excel/Sheets) with actionable insights
• Manage negative keyword lists, audience segmentation, and remarketing/retargeting campaigns
• Conduct landing page audits and collaborate with design/dev on conversion rate optimization (CRO)
• Stay current on platform updates, bid automation/Smart Bidding strategies, and industry best practices
• Manage monthly ad spend budgets and forecast/pace spend accurately
• Collaborate with SEO and content teams for a cohesive paid + organic search strategy