Demand Generation Manager

• Medical, Dental, Vision + 401(k) with 6% Employer Match

We are seeking a strategic, results-driven Demand Generation Manager to lead the planning, execution, optimization, and analysis of our demand generation and content marketing efforts. The Demand Generation Manager is responsible for orchestrating content across paid, owned, earned, and emerging channels to drive awareness, engagement, lead generation, and customer growth.

The Demand Generation Manager will oversee our demand generation and creative team, manage our content calendar, and ensure our marketing programs are effectively distributed, measured, and continuously optimized. This is a highly collaborative role that combines strategy, execution, analytics, project management, and team leadership.

• Develop and execute integrated demand generation campaigns across multiple channels to drive pipeline growth and customer engagement.
• Own reporting, analysis, and performance measurement across all marketing channels.
• Deliver actionable recommendations to improve campaign effectiveness, conversion rates, and return on investment.
• Monitor industry trends, emerging technologies, and best practices in digital marketing and demand generation.
• Lead and manage the Demand Generation & Creative team of 2 direct reports
• Provide direction, prioritization, coaching, and performance management to ensure successful execution of marketing initiatives.

• Own and manage the master content and communications calendar.
• Coordinate content distribution across all relevant channels to maximize reach and engagement.
• Ensure content is effectively repurposed and optimized for different audiences and platforms.

• Plan, execute, and optimize paid media campaigns across digital channels.
• Manage advertising budgets and media buys.
• Analyze campaign performance and provide recommendations for ongoing improvement.
• Partner with internal stakeholders and external vendors to maximize campaign results.

Lead organic growth initiatives, including:

• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO) and AI search visibility
• Social media strategy and management
• Monitor and improve website and content performance to increase traffic, engagement, and conversions.

Develop, write, edit, and deploy email campaigns, including:

• Automated sequences
• One-time promotional and informational emails
• Monitor email performance and continuously optimize for engagement and conversion.
• Plan and coordinate monthly webinars.
• Collaborate with subject matter experts, speakers, and internal stakeholders.
• Manage promotion, registration goals, execution, and post-event follow-up activities.

• Coordinate advertising and content placement in industry trade publications.
• Manage direct mail and print communication initiatives.

• Write, edit, and publish press releases.
• Build relationships with media contacts and proactively pursue opportunities for industry coverage.
• Support company visibility and thought leadership initiatives.

• Support the marketing and promotion of the company’s annual customer and industry event to drive registrations and engagement.
• Coordinate event-related marketing campaigns across multiple channels.

• Soliciting and managing nominations.
• Organizing and coordinating judging panels.
• Facilitating winner selection and communications.
• Coordinating customer video case studies and award presentations.
• Ensuring successful execution leading up to and during the event.

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 5+ years of experience in demand generation, digital marketing, or integrated marketing.
• B2B Marketing experience in SaaS, Field Management Software, or any software sold to the "blue collar" industry is Highly Preferred
• Experience managing paid media campaigns, marketing automation, email marketing, SEO, social media, and content marketing programs.
• Strong…