Product Marketing Leader – Innovation, Experimentation

• Lead go-to-market strategy and execution across product areas
• Partner with Growth, Product, and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth
• Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy
• Translate strategy into actionable plans and ensure GTM execution lands with excellence
• Create clarity and focus, raise the bar on craft, and foster insight-driven thinking, collaboration, and results
• Act as the strategic connector across Product, Sales, Marketing, and Customer Experience
• Drive shared goals and orchestrate execution across teams, leveraging technology
• Bring structure, momentum, and accountability to complex initiatives
• Build new ways of working by creating net-new processes and systems
• Define success metrics and track performance across initiatives
• Drive regular GTM performance reviews and lead iteration to improve outcomes

• Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company
• Ability to move between strategic planning and hands-on execution; comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Highly AI fluent; able to build AI systems and unlock new ways of working through AI
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus

Demonstrates expertise in go-to-market strategy development and execution, with a strong focus on customer segmentation, pricing, and performance metrics. Proven ability to lead cross-functional collaboration and drive results in complex, ambiguous environments.

• Go-To-Market Strategy
• Customer Segmentation
• Cross-Functional Collaboration
• AI Systems Development
• Performance Metrics Tracking

• GTM Planning
• Market Research Synthesis
• Strategic Planning
• Execution Management
• Pricing Strategy

• Communication Skills
• Influencing Skills
• Collaboration Skills
• Accountability
• Adaptability

• Fintech
• HR Tech
• Benefits Tech
• Payroll Tech
• SMB

• AI Technologies
• Performance Tracking Tools
• Customer Insights Platforms