Digital Media Supervisor

The Digital Media Supervisor leads the agency's digital media activation function, ensuring paid digital campaign are executed with excellence, optimized for performance, and measured against client business objectives. This role oversees a team of Optimization Specialists and Media Buyers responsible for campaign activation, ad operations, budget management, measurement implementation, and ongoing optimization across search, social, programmatic, and emerging digital channels.

Working closely with Media Planning, Analytics, Account Services, Creative, and Strategy teams, the Digital Media Supervisor ensures digital campaigns are delivered accurately, efficiently, and with a relentless focus on performance. This role serves as the agency's digital activation leader, driving operational excellence while developing talent, improving processes, and advancing digital media capabilities across the organization.

• Lead, coach, and develop a team of Optimization Specialists responsible for digital campaign execution and performance.
• Establish priorities, manage workloads, and ensure projects are completed accurately and on schedule.
• Foster a culture of accountability, collaboration, continuous learning, and operational excellence.
• Provide ongoing feedback, coaching, and professional development opportunities.
• Serve as the final quality control checkpoint for campaign setup, launches, and optimization recommendations.

• Own the successful activation and delivery of digital media campaigns across paid search, paid social, programmatic display/video, native, CTV, digital audio, and emerging digital channels.
• Ensure accurate campaign setup, trafficking, QA, and launch using agency platforms and best practices.
• Oversee ad trafficking and creative implementation through Campaign Manager 360 (CM360).
• Ensure accurate budget pacing, reconciliation, and financial stewardship across all digital campaigns.

Ensure campaign naming conventions, documentation, and operational standards are consistently followed.

• Guide ongoing optimization strategies to improve campaign performance while meeting client KPIs.
• Review performance trends and recommend optimizations across audience targeting, bidding strategies, creative rotation, budget allocation, and channel mix.
• Partner with Media Planning and Analytics teams to translate campaign insights into actionable recommendations.
• Monitor campaign health and proactively identify issues before they impact performance.
• Lead optimization discussions with internal teams and clients when appropriate.

• Oversee implementation and validation of conversion tracking across digital campaigns.
• Manage Google Tag Manager implementation and ensure accurate event tracking.
• Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and third-party measurement tools.
• Collaborate on attribution methodologies, dashboard requirements, and campaign measurement frameworks.
• Recommend improvements to clients' marketing technology stack to improve campaign measurement and performance.

• Continuously improve activation workflows, QA processes, documentation, and operational efficiencies.
• Stay current on platform updates, beta opportunities, automation tools, and industry best practices.
• Evaluate new technologies and execution methodologies that improve campaign performance or operational efficiency.
• Evaluate automation tools, AI-enabled workflows, and emerging technologies that improve campaign execution, reporting, and operational efficiency.
• Collaborate with other department leaders to streamline campaign handoffs between Planning, Creative, Analytics, and Activation teams.

• Partner with Media Planning Supervisors to ensure strategic recommendations are executed accurately.
• Work closely with Account Services to communicate campaign status, issues, and opportunities.
• Collaborate with Creative teams to ensure asset specifications and delivery timelines support campaign launches.
• Support business development efforts by providing activation expertise during new business opportunities and client presentations.

• Champion operational excellence and best practices across digital media activation.
• Build a culture of accountability, continuous learning, and…