Account Executive

About Tassel

Tassel is a leading higher education technology company that helps colleges and universities strengthen engagement across the entire student lifecycle. Our platform supports institutions with solutions for commencement, alumni engagement, advancement, and campus communications, empowering schools to create meaningful experiences and lasting connections. We're a fast-growing, customer-focused team passionate about building innovative technology that helps our partners better serve their communities.

The Role

As an Account Executive covering, you'll manage the full sales cycle, from prospecting to closing, selling into colleges, universities, and higher ed-adjacent organizations. You'll be a key driver of Tassel's growth, working cross-functionally with marketing, customer success, and product to represent the voice of the customer and close deals that matter.

What You'll Own

• Own and grow a pipeline of prospective higher ed accounts across a large US territory
• Run a consultative, full-cycle sales process: prospecting, discovery, demo, proposal, negotiation, and close
• Build and manage relationships with key stakeholders at colleges and universities (admissions, enrollment, student success, IT, etc.)
• Leverage a modern sales tech stack (e.g., Salesforce, Outreach/Salesloft, Linked In Sales Navigator, Gong) to manage pipeline and forecast accurately
• Use AI-powered prospecting tools to identify, research, and personalize outreach to target accounts, improving speed and quality of pipeline generation
• Partner with marketing on territory-specific campaigns and events (including conference travel as needed)
• Collaborate with Customer Success to ensure smooth handoffs and strong long-term account health
• Maintain accurate CRM hygiene and provide reliable forecasting to leadership
• Represent Tassel at industry conferences and events

What You Bring

• At least 2+ years of closing experience as an Account Executive, ideally in B2B SaaS
• Experience selling into higher education, ed tech, or a related market strongly preferred
• Proven ability to manage a full sales cycle and consistently hit or exceed quota
• Strong command of the modern AE tech stack (CRM, sales engagement tools, prospecting tools) and comfort using data to prioritize pipeline
• Legit hands-on experience with AI, tooling for prospecting (e.g., AI-assisted list building, intent data, personalized sequence generation) and absolute love in using AI to work smarter
• Excellent written and verbal communication skills; ability to run a compelling, consultative sales process
• Self-starter who thrives with autonomy and territory ownership
• Willingness to travel within territory for on-site meetings, campus visits, and conferences