Director of Sales and Marketing

Los Gatos Meadows

Pay Range: $ 104,500 - $125,000

The Director, Sales & Marketing is responsible for leading all sales efforts during the "blue sky" phase. This leader drives pre-opening sales benchmark, secures priority deposits, builds brand awareness and creates a vibrant sales culture that brings the community's vision to life. The Director executes strategic sales and marketing initiatives to ensure a successful pre-construction campaign and sustained occupancy growth post-opening

• Develop and execute a pre-opening (blue sky) sales strategy focus on securing reservations and deposits before financing and launch of construction.
• Lead a high-performance, mission-driven sales and marketing team by coaching, training, and building a culture that meets the unique demands of selling on unbuilt community
• Serve as the community's primary brand ambassador and storyteller by clearly articulating its vision, lifestyle, and long-term benefits to prospective residents and their families
• Partner with the VP of Sales & Marketing to design and implement a comprehensive marketing plan, including event strategies, advertising, lead generation and media outreach.
• Engage prospective residents, family members, and key influences (e.g. physicians, attorneys) to generate leads and guide timely, informed decision.
• Host and coordinate off-site and on-site informational events, early adopter gatherings, small group presentations and one-on-one consultation to advance prospects through the sales funnel.
• Handle all incoming inquiries, professionally, and manage the sale process from initial contact through deposit and move-ins
• Build and maintain strong relationship with early prospects, depositors, and influence such as adult-children, financial planners and community partners
• Create, plan, and implement internal and external events, in partnership with Life Enrichment, community staff, and external organizations, to engage prospects and referral sources.
• Collaborate with development, construction, operations and design teams to ensure alignment of messaging and delivery timelines
• Monitor and manage CRM data integrity, sales pipeline activity, conversion metrics and reporting to guide decision and optimize results
• Manage the department budget, forecast deposit revenue and deliver timely and accurate sales reports to leadership.
• Oversee the transition from reservation to contract and move-in while ensuring clear, consistent communication throughout the process
• Track market trends, competitor activity and demographic shifts to guide pricing strategy and community positioning.
• Represent and promote the Front Porch mission by fostering connection, purpose and empowerment
• Keep VP, Sales & Marketing informed of all sales activity on a regular basis and developing relations that drives growth of the community
• Performs all assigned duties as assigned.

• Foster and participate in an open, inclusive and welcoming work environment by modeling FP's behaviors and values, which are consistent with the organization's vision and mission. Acts as a role model for the behavior
• Consistent with the FP culture

• Effective oral and written communication skills that are appropriate to the audience's needs
• Ability to develop and deliver effective presentation live via online or virtual mediums
• Excellent collaboration and team building skills
• Effective conflict management skills
• Ability to effectively build relationships with customers and executive management

• Demonstrates a high level of accuracy, even under pressure
• Excellent organized skills
• Ability to perform work independently with minimal supervision
• Ability to exercise sound judgment and make decision based on accurate and timely analysis

• Demonstrated time management and priority-setting skills
• Ability to simultaneously handle multiple priorities
• Ability to work in a fast paced, dynamic environment
• Ability to prioritize responsibilities and organize workload to ensure that time frames are met and the work is completed within deadlines
• Demonstrated ability to define, develop and analyze performance measure and metrics, exercise sound judgement and make decision based on accurate and timely analysis

• Essential:
  Bachelor's Degree ;
  Sales, marketing or business. Minimum 5 years of experience; proven track record in senior leadership with direct experience in pre-opening or blue sky CCRC sales
• Equivalent Experience Instead of
  
  Education:
  
  Associate Degree/Two years of College plus two years of related work experience or four years of related work experience.
• Preferred: 1 years experience with CRM systems and metrics.

Compensation Disclaimer:
The actual compensation offered will depend on a wide range of factors including but not limited to, the selected candidate's knowledge, skills, experience, training, education and licensure/certifications (as applicable).

Front Porch is an Equal Opportunity Employer. We support all…