VP-Creative Americas

The Vice President of Creative, Americas will serve as the creative leader for Disney Consumer Products – Americas across The Walt Disney Company's extraordinary portfolio of brands—Disney, Pixar, Marvel, Lucasfilm, 20th Century Fox, and National Geographic. Leading a team of 80+ designers across the Americas (US and LATAM), this role is responsible for creative strategy, planning, design, and production of all product creative, branding, packaging, and creative assets distributed via Style Guides to drive the Americas licensing business spanning licensed and owned & operated product portfolios.

• Define and drive the creative vision and brand standards for Disney's portfolio across three major product categories:
  Softlines (apparel, soft home goods), Hardlines (toys, collectibles, homewares), and Consumables (food, beverages, treats)

• Develop multi-year creative strategies and franchise roadmaps in close collaboration with Global Creative, Franchise teams, Studios, and Commercial leaders to align regional execution with global brand priorities

• Champion a creative-first, consumer‑centric approach that transforms franchises into compelling products spanning broad audiences and retail channels

• Work with Commercial and Brand leaders across all brands to strategize and plan annual/seasonal style guides to drive the licensing business and feed into the global portfolio of creative assets

• Serve as the creative authority and brand guardian, protecting character integrity while enabling licensee innovation and commercial success

• Oversee the development, evolution, and distribution of comprehensive brand style guides and creative toolkits for all franchise properties, ensuring alignment with global creative standards

• Provide creative direction and lead design teams in developing brand‑right, audience‑right, story‑driven graphic design, character art, and brand expressions that inspire licensee product development across Product, Packaging, and Retail applications

• Collaborate closely with Business Affairs and Legal teams to clear all creative materials through proper approval processes before distribution to licensee partners

• Drive bespoke creative development for strategic Americas focused Halo and Premium accounts (Ralph Lauren, Marc Jacobs, KITH, SKIMS, KHY, Supreme, Gap, Old Navy, Walmart, Target, Amazon, Hot Topic, Box Lunch, Her Universe) delivering original story‑driven art, graphics, branding, and packaging

• Lead the development of Licensed packaging style guides for Americas, establishing design standards that elevate brand presentation at retail

• Work with executive creative partners across Walt Disney Animation, Pixar Studios, Lucasfilm, Lightstorm, Disney Channels, and Disney+ to ensure authentic brand representation

• Partner with filmmakers, Studio franchise teams, and Studio Marketing including Marvel Studios to develop creative that honors storytelling while driving commercial success

• Liaise with DTCR (Direct‑to‑Consumer & Retail) leads in development of owned & operated creative for Product and Packaging

• Lead the production team managing the development, delivery, and distribution of style guides for Americas

• Ensure the creative organization operates efficiently with optimal tools, resources, technology platforms, and processes that enable team members to deliver exceptional results

• Establish best practice internal processes for creative development, asset management, and distribution

• Work closely with Americas Commercial Retail teams to plan and manage creative support for all key accounts spanning Softlines, Hardlines, and Consumables

• Champion retail creative support programs that bring Disney brands to life at point‑of‑sale through immersive experiences and disruptive marketing campaigns

• In partnership with Americas Marketing leadership, develop innovative large‑scale creative campaigns spanning the portfolio of TWDC brands

• Align creative development initiatives with DCP Americas' Must Win priorities across top markets,…