Digital Marketing Senior Specialist - Data Centers

Digital Marketing Senior Specialist – Data Centers Responsibilities

Lead web development and optimization as an embedded member of the Data Centers marketing squad. Own the delivery of scalable, high‑performance web experiences that support business growth across multiple brands, domains, and global markets. Partner closely with product marketing, content marketing, UX, IT, and the Digital Center of Excellence (CoE) to combine strategic leadership with hands‑on execution, driving data‑driven digital experiences that engage customers and generate revenue.

Own the web roadmap for the Data Centers business, translating growth priorities into scalable, effective digital experiences. Lead end‑to‑end web content builds, enhancements, and optimizations across multiple brand properties and geographies, operating within established enterprise frameworks, governance, and technology standards. Serve as the primary digital marketing partner within the Data Centers squad, ensuring strong alignment between business strategy and digital execution.

Develop and execute a cohesive multi‑domain web strategy that balances the Johnson Controls flagship site with product brand sites such as YORK® and Silent‑Aire®. Drive optimization across SEO and AI/LLM‑powered discovery, ensuring content is structured, discoverable, authoritative, and optimized for emerging search behaviors. Create and maintain detailed project plans—including milestones, dependencies, risks, and deliverables—and provide clear, consistent reporting on progress and outcomes.

Use data to tell stories that identify opportunities, prioritize improvements, and measure the impact of web initiatives. Embrace a lean business culture that emphasizes continuous optimization through data‑driven problem solving, experimentation, and performance‑based decisions.

Lead complex, cross‑functional initiatives through influence, collaboration, and clear communication. Balance speed, quality, and governance while resolving issues proactively and pragmatically. Guide teams through shifts in priorities or market conditions with clarity and confidence. Communicate web project status, risks, and priorities effectively to both tactical and executive stakeholders.

• 5+ years of experience in web program or project management, preferably within a large, global organization.
• Proven ability to manage complex, multi‑market web initiatives and build strong cross‑team partnerships.
• Advanced project management skills in technical and business environments, including coordination across time zones and functions.
• Highly organized with strong problem‑solving, decision‑making, and issue‑resolution capabilities.
• Comfortable navigating diverse perspectives and managing competing priorities.
• Strong executive presence with excellent verbal and written communication skills, including presentation development.
• Experience managing both fast‑paced initiatives and long‑term, complex programs.
• Global mindset with the ability to adapt messaging and delivery for regional and local teams.
• Passion for leading change and improving how teams work.
• Ability to participate via video for key meetings and presentations.

HIRING SALARY RANGE: $90,000 – $125,000. The posted salary range reflects the target compensation for this role. Compensation is determined by education, experience, knowledge, skills, abilities, internal equity, location, and alignment with market data. This position includes a competitive benefits package.

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non‑discrimination rights as a candidate, visit EEO is the Law.

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