Entertainment IP Manager

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULL PANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world.

Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Position:
Entertainment IP Manager

Location:

Culver City, CA Department: IPSalary: $85,000 - $120,000

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULL PANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions.

Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Opportunity Overview:

We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business.

At POP MART, we believe art has the power to inspire joy, spark imagination, and bring people together.

As an Entertainment IP Manager, you will play a key role in shaping the success of POP MART's owned intellectual property portfolio by supporting IP strategy, evaluating market performance, and identifying opportunities for growth across products, categories, and global markets.

Working closely with cross-functional teams and our global headquarters, you'll help translate consumer insights and market trends into actionable recommendations that influence product development, category planning, and long-term IP strategy. You'll also oversee inbound licensing partnerships, ensuring partners are effectively managed and aligned with POP MART's brand standards, creative vision, and business objectives.

This is an exciting opportunity for someone with experience in IP management, licensing, and product strategy who is passionate about art, collectibles, and consumer trends. You'll help bring POP MART's iconic characters and creative universe to life while contributing to the continued growth of one of the world's leading designer toy brands.

What you will achieve:

IP Strategy and Portfolio Development Evaluate the performance, positioning, and potential of POP MART owned IP across categories and markets

Identify opportunities for growth, expansion, or repositioning based on market signals and product performance

Contribute to a more structured and disciplined approach to IP evaluation and decision-making

Develop clear, actionable recommendations to inform IP development and long-term strategy

Product and Market Translation Translate external exposure and market observation into recommendations for product direction and category expansion

Partner with internal teams and HQ to provide clear input on what is resonating in-market and why Identify white space across product categories and consumer segments, and translate these into direction for IP and merchandise development

Leverage…