Director, Lifecycle & CRM

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

We’re looking for a Director of Lifecycle & CRM to own lifecycle strategy and execution for a specific brand within our portfolio. Reporting to the Senior Director of Lifecycle Marketing, this role is ideal for a strong lifecycle operator who can translate brand strategy into high-performing customer journeys.

You’ll be responsible for audience development, flow and campaign strategy, creative oversight, and channel performance—working closely with Brand leadership, Product, Performance, and Creative teams, and lifecycle support functions to deliver thoughtful, effective programs across email and SMS.

This role blends strategy, execution, and cross-functional collaboration, with clear ownership over lifecycle outcomes for your brand.

• Own lifecycle and CRM strategy for a single brand across email and SMS
  Design and optimize customer journeys, including onboarding, engagement, retention, and reactivation flows
• Partner with relevant brand partners and leadership to align lifecycle programs with brand goals and initiatives
• Collaborate closely with copywriters, designers, and creative partners to deliver on-brand, high-performing lifecycle content
• Work with email developers and QA specialists to ensure high-quality, scalable execution
• Analyze performance and report on key lifecycle metrics, turning insights into action
• Manage campaign calendars, testing roadmaps, and prioritization for your brand
• Ensure lifecycle programs adhere to best practices around deliverability, compliance, and data usage
• Contribute to shared lifecycle standards and playbooks across brands

• 6–9 years of experience in lifecycle marketing, CRM, or retention marketing
• Hands-on experience managing email and SMS programs end to end
• Strong understanding of audience segmentation, journey mapping, & performance optimization
• Experience collaborating with creative teams and brand stakeholders
• Comfortable working in a fast-paced, agency-style or multi-brand environment
• Data-driven mindset with the ability to translate performance metrics into strategic recommendations
• A proactive, organized leader who can own outcomes and manage complexity

• Own lifecycle strategy for a brand with real scale and visibility
• Partner with brand partners, Performance, and Creative teams in a collaborative environment
• Grow within a clearly defined lifecycle leadership org with room for advancement
• Help shape how CRM and lifecycle drive long-term brand and customer value

The pay range for this role is:

155, USD per year (Softline HQ)