Design Lead, Shopify & DTC
Listed on 2026-05-16
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IT/Tech
UI/UX Design, Digital Media / Production, Ecommerce, Web Developer
Overview
We’re looking for a Design Lead, Ecommerce to own the end-to-end design and user experience across a portfolio of direct-to-consumer websites. This role sits within the UI/UX function and reports to the Creative Director, UX/UI
. You’ll be responsible for creating cohesive, high-performing digital experiences across multiple Shopify storefronts — ensuring a unified look and feel while optimizing for conversion, usability, and brand consistency.
This is a hybrid individual contributor and people leadership role. You’ll manage a small team of 2–3 designers while remaining hands-on in Figma and Shopify
. A strong point of view on ecommerce best practices, design systems, and scalable UX is critical.
A portfolio of ecommerce and Shopify work is required for this role.
What You’ll Do- Lead design across a portfolio of DTC ecommerce websites, primarily on Shopify
- Create and maintain a unified design system that ensures consistency across multiple brands and storefronts
- Design and optimize key ecommerce experiences including homepage, PDP, PLP, cart, and checkout flows
- Establish scalable UX/UI patterns that improve usability, engagement, and conversion across all sites
- Partner closely with marketing, merchandising, and development teams to align design with business goals
- Work hands-on in Figma to create component-based systems, prototypes, and high-fidelity designs
- Collaborate with developers to implement and QA designs within Shopify environments
- Leverage data, user behavior insights, and testing to continuously refine site performance
- Introduce and integrate AI-driven design tools and workflows to improve efficiency and scalability
- Lead and mentor a team of 2–3 designers
, providing direction, feedback, and growth support
- 5+ years of UX/UI or digital design experience, with a strong focus on ecommerce and DTC brands
- Strong portfolio showcasing ecommerce work across multiple websites or brands (required)
- Expertise in Figma, including component systems and scalable design frameworks
- Deep understanding of ecommerce UX best practices and customer journeys
- Experience building and maintaining design systems across multiple properties
- Strong collaboration skills working cross-functionally with product, marketing, and engineering teams
- Experience leading or mentoring designers
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