Product Manager II – Ads Targeting & Measurement

Disney Entertainment & ESPN Product & Technology

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

The team marries technology with creativity to build world‑class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touchpoints serving millions of people around the world.

• Building the future of Disney’s media:
  Designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come.
• Reach, Scale & Impact:
  Our technology and products serve as a signature doorway for fans’ connections with the company’s brands and stories. Disney+, Hulu, ESPN, ABC, ABC News, and more.
• Innovation:
  Developing and implementing groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.

As a Product Manager II on the Ad Platform team, you will plan and manage the execution of multiple features for our Audience Targeting and Measurement tracks. You will work at the intersection of identity, data clean rooms, third‑party measurement integrations, and Disney’s first‑party audience graph – defining how Disney proves advertiser outcomes  right person brings fluency in the ads measurement and identity ecosystems, a bias for data‑driven decision‑making, and an AI‑native mindset that shapes how they build, prioritize, and communicate.

You are both an analytical thinker and an execution machine.

• Help manage the product backlog for audience targeting and measurement capabilities, managing near and long‑term delivery.
• Author clear, detailed product specifications and user stories, translating stakeholder requirements into actionable engineering work – from audience signal ingestion to measurement reporting surfaces.
• Partner with engineering, data science, and UX/UI design teams to build and ship measurement products.
• Drive targeting product capabilities – audience segmentation, data clean‑room integrations, identity resolution, and addressability features tied to Disney’s first‑party data assets.
• Define and track critical metrics (coverage, match rates, measurement activation rates, reporting latency) and partner with GTM and financial planning to tie them to revenue outcomes.
• Support UAT and product release readiness – including stakeholder training, documentation, and operational support.
• Collaborate with a Scrum team: participate in sprint ceremonies, maintain backlog health, drive prioritization, and ensure engineering teams always have clear, consumable stories.
• Champion an AI‑native approach to product development – leveraging intelligent tooling and data automation to move faster and build smarter.

• 3+ years of product management experience.
• Basic understanding of CTV/streaming advertising dynamics.
• Highly analytical – comfortable interrogating data and holding engineering to data quality standards.
• Solid communication skills across engineering partners and non‑technical business stakeholders.
• Bias for execution with impeccable follow‑through.

• BA/BS or equivalent experience required.

The hiring range for this position in Los Angeles, CA area is $117,500 to $157,500 per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.