Senior UX Researcher

Softline Solutions is a full-service digital marketing agency based in Southern California that helps small and mid-sized businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords. Some companies include Closets by Design, Canada Dental Group, travel companies, and merchandise distribution companies

About the role

We're building the research function from the ground up, and this is the person who builds it. As our first Senior UX Researcher, you'll establish the research foundation for three growing consumer brands:
Closet by Design, Closet World, and Brio Water, and own the insights engine that drives product, design, and marketing decisions across all of them.

This isn't a role where research sits in a drawer. You'll be producing work that directly influences conversion rates, product strategy, and customer experience across complex e-commerce products. You'll work closely with the Creative Director and cross‑functional stakeholders to make sure the team always knows what's working, what isn't, and what to do next.

If you're energized by building something new, comfortable holding complexity across multiple brands simultaneously, and genuinely motivated by helping a company grow through better understanding of its customers, this is your role.

About Our Brands

Closet by Design — Custom closet and organization solutions sold direct to consumers. Complex product configuration, high‑consideration purchase, strong mobile traffic with conversion challenges.

Closet World — Retail and e-commerce closet solutions with a broad consumer base. Expanding into new digital programs with a growing focus on data‑driven growth.

Brio Water — Premium water dispensing and hydration products. Pre‑launch and early‑stage growth; building audience understanding from near‑zero baseline.

Each brand has its own audience, product complexity, and strategic priorities. You'll need to hold all three simultaneously and know when to apply insights across brands versus when to keep them separate.

What you’ll do

• Establish research processes, methodologies, and tooling from the ground up, templates, repositories, cadences, and standards the team can rely on long‑term
• Define how research insights are captured, organized, and made accessible across the organization
• Champion a research‑informed culture across Creative, Product, and Marketing teams

• Plan and execute qualitative and quantitative research across all three brands, usability studies, user interviews, surveys, concept tests, journey mapping, and more
• Own analytics interpretation alongside tools like Google Analytics and heat mapping software, translating behavioral data into actionable design and product recommendations
• Develop and maintain deep understanding of each brand’s customer personas, grounded in real data, not assumptions
• Identify friction points in the customer journey that are directly impacting conversion, especially on mobile

• Produce and present a bi‑monthly research report shared across the design team and key stakeholders (Creative Director, brand leads, e‑commerce leadership)
• Synthesize findings across brands into clear, prioritized insights, what’s working, what’s not, and what we should act on
• Translate complex data into narratives that non‑technical stakeholders can understand and act on quickly

• Partner with the UI/UX team to ensure design decisions are grounded in user evidence, not gut feeling
• Feed insights directly into sprint planning, research should inform what gets prioritized, not just validate what’s already built
• Collaborate with the Creative Director on new briefs, ensuring customer context is present from the start of every project

Qualifications

• 5+ years of UX research experience, with at least 2 years in a senior or lead capacity
• Proven track record across both qualitative and quantitative…