Marketing Director

We're looking for a strategic, hands-on Marketing Director to lead all marketing efforts across digital, retail, and event-based channels. In this role, you'll drive brand awareness, acquisition, retention, and revenue growth while managing a talented cross-functional team.

This is a high-impact role for a data-driven, creative leader who thrives in a fast-paced, growth-oriented environment.

What You'll Do

• Develop and execute 360° annual + quarterly marketing strategies across digital, experiential, and retail channels

• Lead integrated multi-channel campaigns (paid media, email/SMS, influencer, social, affiliate, content, events)

• Oversee promotional marketing for trade shows, pop-ups, and key industry events

• Partner with Creative, Sales, Operations, and Product teams to support launches and GTM plans

• Build and manage campaign calendars, GTM timelines, and optimization strategies

• Lead, mentor, and develop a growing team (AMM, Coordinator, Designer, CX Specialist)

• Oversee paid media across Google, Meta, Tik Tok with focus on ROAS, CAC, CLTV

• Own reporting, dashboards, and channel performance insights

• Manage CRM, email/SMS, segmentation, loyalty, and lifecycle marketing

• Support eCommerce with onsite marketing, merchandising, and promotional alignment

What We're Looking For

• 7-10+ years in digital/brand marketing with proven team leadership

• Experience in consumer goods, beauty, lifestyle, or wellness industries

• Strong background in multi-channel marketing, including experiential + trade show support

• Deep knowledge of CRM, lifecycle, performance marketing, and analytics

• Hands-on experience with Shopify, Klaviyo, GA4, Meta Ads Manager

• Strong project management, communication, and cross-functional partnership skills

• A creative, resourceful thinker who is passionate about data-driven decision-making and brand storytelling

Why This Role Matters

You'll shape the brand's strategic roadmap, own major growth-driving initiatives, and lead the team responsible for executing high-impact campaigns across every customer touchpoint.