Marketing and Business Development Specialist

Join Our Team: SW&M LLP is seeking a talented and motivated Marketing & Business Development Specialist to join our collaborative, close-knit Firm. This is an opportunity for someone who is passionate about marketing and business development and is looking for a dynamic environment that values creativity, initiative, and genuine teamwork - without the rigidity of a traditional large law firm.

What Sets Us Apart: At our Firm, we offer the best of both worlds – the expertise and professionalism of in‑house counsel combined with the supportive and highly knowledgeable environment of a boutique firm. As recognized leaders in the Credit Union and Banking Industry, with a strong national presence and reputation, we focus our practice similarly to that of in‑house counsel, providing transactional advice and guidance to all business units of financial institutions and overseeing litigation.

You’ll have the opportunity to work on diverse marketing initiatives while enjoying a healthy work‑life balance.

The Role: In this position, you’ll be responsible for leading the marketing and business development efforts. This role works closely with the Partners and Office Manager to establish, implement, and execute business objectives. This role is for an enthusiastic, self‑motivated marketing professional who possesses both creative and business skills.

STRATEGIC LEADERSHIP & MARKETING DIRECTION

• Develop and execute comprehensive Business‑to‑Business (B2B) marketing and business development strategies aligned with firm‑wide growth objectives and priorities
• Partner with Firm leadership to translate strategic goals into measurable marketing initiatives that enhance visibility, client engagement, and revenue generation.
• Continuously monitor marketing, business development, and legal industry trends to ensure the Firm remains competitive and positioned for long‑term growth.
• Evaluate the effectiveness of marketing efforts, identify opportunities for improvement, and implement data‑driven recommendations to optimize results.
• Oversee tasks delegated to the Administrative Coordinator as needed, while providing guidance and mentorship to support professional development.

BRAND POSITIONING

• Collaborate with Partners to develop targeted business development plans that strengthen the Firm’s reputation within specialized industries and niche markets.
• Lead brand awareness initiatives through advertising, digital presence, and strategic messaging that further the Firm’s mission and reputation.
• Identify and secure strategic networking, sponsorship, and speaking opportunities to promote attorney profiles and expand the Firm’s professional footprint.

CONTENT STRATEGY & CLIENT COMMUNICATIONS

• Oversee and manage content strategy across all platforms, including the Firm website, blogs, Linked In, and other professional networks.
• Coordinate with attorneys to develop, edit, and publish thought leadership content, legal updates, announcements, and client communications.
• Format, proofread, and coordinate the distribution of legal bulletins, SWM Lessons blog posts, legal updates, firm‑wide communications (including SWM Shorts), mass client communications, and email marketing campaigns, ensuring accuracy, clarity, professionalism, and consistent brand standards across all materials.
• Oversee updates to attorney biographies and profiles to ensure accuracy, strategic positioning, and consistency across platforms.
• Manage and coordinate submissions for legal rankings and awards, including Super Lawyers and Best Lawyers.

EVENTS, CONFERENCES & EXPERIENTIAL MARKETING

• Strategically plan, host, and produce the Firm’s annual two‑day legal updates seminar, overseeing all programming, logistics, vendors, communications, and execution.
• Organize and manage internal and external events, including annual seminars, quarterly webinars, client trainings, podcast sessions, team‑building initiatives, holiday party, and sponsored conferences.
• Coordinate attorney participation in industry conferences, speaking engagements, and networking events, including travel arrangements, scheduling, and on‑site logistics.

MARKETING TECHNOLOGY &…